FUNDRAISING – Passive income


CASE STUDY ‘We practise what we preach!’


I got a £25 donation for the PTA by switching my car insurance, which saved me over £100 – I tell people about that one a lot. Fairfields PTFA have used


easyfundraising for longer than the five years I’ve been at the school. I believe it was chosen because it was the scheme most recommended by other PTAs on Facebook. When promoting easyfundraising,


and websites. Download a donation reminder or app and sign up to do your weekly supermarket shop, or generate more significant donations by booking a holiday or starting an ISA. Marketing material is provided to help get those all-important signups. easyfundraising.org.uk


The Giving Machine A charity with a mission to


encourage supporters and businesses to make giving a ‘lifestyle behaviour choice for supporters, not a financial one’. The Giving Machine’s Shop&Give features more than 2,600 registered retailers. Once the PTA has signed up as a cause, supporters can get a donation back on numerous sites, from eBay to Ticketmaster. It also offers a GivingLottery, where for £1 a week, causes can win up to £25,000. thegivingmachine.co.uk


Give As You Live Give As You Live’s vision is to ‘set


the industry standard for innovative charity fundraising in the UK’. The service helps more than 40,000 charities. Give As You Live works with more than 6,000 stores and brands, including insurance and utilities comparison sites, and switching services. PTAs can benefit from more significant donations by encouraging parents to book


28 SUMMER 2023 pta.co.uk


holidays through travel partners such as Booking.com. giveasyoulive.com


LoveReading Book recommendation site


LoveReading and its sidekick LoveReading4Kids exist to change lives – they do this by encouraging literacy and through an affiliate shopping scheme. Buy a book through the site and a remarkable 25 per cent will be donated to the school of your choice (or 15 per cent for an ebook). In addition, when the school creates a wish list of books, anyone can buy them and 25 per cent goes to the school. LoveReading believes the PTA plays a critical part in getting the school community behind the initiative. lovereading.co.uk


My School Fund Launched in 2020, My School Fund


works in association with public sector buying organisation ESPO and Sainsbury’s (and by extension its subsidiary, Argos). It offers benefits to both shoppers and schools. Of the eligible spends made, one per cent goes directly to the school, rather than the PTA, and two per cent goes back to the individual. myschoolfund.org


we send examples of purchases that can earn us a lot of money. We make posters with Canva Pro and videos using Videoleap. We promote on our Instagram and Facebook channels, which filter down to the class WhatsApp groups. Easyfundraising has a handy chart so we can see who is raising the most money. One year, our parents got quite competitive. It was very lighthearted but definitely helped with donations. Early in the year, we ask people booking holidays to check if their preferred travel provider is on the app. Then two or three other times, we focus on the big donations from insurance companies, broadband providers, mobile phone companies and price comparison sites. The bigger donations make an instant difference, but the small regular ones add up too, if you can get enough people to remember. We’re getting there, but even I sometimes forget to go to the app before heading to Just Eat for my local takeaway. We also order all our PTFA stock and stationery via easyfundraising – you have to practise what you preach! Angela Holtam, co-chair and treasurer, Fairfields PTFA , Waltham Cross, Hertfordshire (470 pupils)


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