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Promotion


‘Our lockdown text


A NEW WAY TO BOOST FUNDS


DONATE’s text raffle is easy to set up and allows your supporters to donate to your cause directly from their mobile phones


W


e know that helping our children achieve their full potential at school is something all parents


want to get behind. Schools are under increasing budgetary pressure and PTAs are having to find new and innovative ways to raise much- needed funds. DONATE specialises not only in digital fundraising but in making fundraising fun too. A text raffle makes it easy for


schools to run a raffle for donated prizes, and for anyone to take part – unlike a paper ticket raffle, supporters can text from anywhere in the UK. As a charity ourselves, we


50 AUTUMN 2020 pta.co.uk


keep costs to an absolute minimum. A text raffle is straightforward to set up and there are no running costs, so all funds raised go to the school. Simply register with National


Funding Scheme at easydonate. org/join, create a text raffle in our self-serve portal and promote the text keyword to your parents and supporters. You can even choose your own school-specific keyword. By participating and making their donation, the donor’s mobile number will then automatically be entered into the school’s draw. For more information go to: nationalfundingscheme. org/sms-text-giving/


raffle made £870’ While traditional raffles are a great way to raise money, especially when tied in to a big event, going online can save time folding tickets, and allows you to hold your raffle at any time and at a safe social distance. Lauren Crawford, Parents Association secretary at Grand Avenue Primary School in Surbiton explains how: ‘We first used DONATE for a text raffle in summer 2019. Registering your cause is free, and you can set your ticket price at either £1, £3, £5 or £10. It’s easy to set up, and easy for people to enter, as all they have to do is text a word from their mobile phone to a five-digit number. It seemed an obvious fundraising method for us to use during lockdown, and for our most recent raffle, in July 2020, we chose the word ‘GRAND’, as we thought that was relevant and memorable. We secured a £250 donation from a local estate agent, so used this, split £175/£75 for first and second prizes, respectively. Other prizes included online vouchers, toys, stationery items, and entry passes to attractions, many of which we had secured earlier in the year, before lockdown. Although the service provider charges a 4.5% admin fee for charities (5% for other causes), we found this was well worth paying, for all the printing, envelope stuffing and ticket folding it saved! We needed a licence from our local authority, just as we would have if we’d run a physical raffle with paper tickets. The raffle was publicised on our


website and social media in the weeks running up to the draw date. Reports provided by DONATE showed us how sales were going day by day, so we were able to post reminders to our supporters if we felt interest was waning. The automated draw took place at a pre-determined time and date, then all we had to do was notify winners and distribute prizes. In total, we made £870 profit, which was a great boost to our lockdown summer fundraising.’


IMAGE: ANTONIOGUILLEM/ISTOCKPHOTO.COM National Funding Scheme is a charity registered in England and Wales (1149800) and Scotland (SC045106) - Registered Office: Marcar House, 13 Parkshot, Richmond, Surrey TW9 2RG


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