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Fundraising


The library bus project at Ann Edwards CofE


Primary School


Why it works: This shot reminds me of why I love reading: the opportunity to take a break and get your nose into a book. It’s great to see the two girls quietly enjoying each other’s company. By taking a step back, the photographer not only shows us more of the bus, but allows the viewer to appreciate the exciting space that’s been created at tree-top height.


HOW TO DO IT


Don’t worry if you don’t have any keen amateur photographers on your staff; a little know-how with your smartphone can work just as well: n Take time to learn how your phone works n Watch a video that explains the basics of lighting and composition n Set your phone to the highest picture quality available n Fully charge it before you start n Make a rough plan of the photos you’d like to take and shoot a few frames of each, just in case one isn’t in focus, or something moves unexpectedly n Check school guidelines to ensure you’re taking photos with appropriate permissions


Ashbrow School’s beekeeping project being filmed for the BBC’s Gardeners’ World


St Bartholomew’s CofE Primary School and Nursery’s recycling project to raise funds for play equipment


Why it works: It could so easily have been a shot of a pile of rubbish sacks but this image has energy and pace. It’s lovely that the children are engaged with the project and busy helping out. Although this isn’t a professional shot, it perfectly captures fundraising in practice.


Why it works: We’re all fascinated by TV and it’s not every day that your school has a camera crew over for filming. When I look at this photo, I immediately want to know what they did, what they’re talking about, and why it’s such a success.


them and anticipate what they want to see – and why. Imagine you’ve recently refurbished your library: the bookshop that donated books will want to see them being read; a trust that provided a grant for new computers would love to see photos of children using them; the PTA volunteers who helped paint and decorate would enjoy ‘before and after’ shots of the room. Think about how you want the


audience to feel when they see what you’ve achieved – and what action you’d like them to take next.


n Carol Rogerson is the art director of FundEd


FundEd SPRING 2021 33


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