A guide to GIVING

GETTING STARTED Take time to get your head, governors and PTA on board – you may find you have to overcome some initial barriers around how state education should (ideally) be funded. Your PTA will be vital in taking a regular-giving scheme forward, acting as a treasurer and gateway for donations, while allowing you to claim Gift Aid (if it is a registered charity). Present your ideas to these key groups

and then create a sub-group working party to look at your initial proposals. Be sure to identify and include any key people – including parents – with fundraising experience. The aim is to create a story around regular giving that will make all of your stakeholders feel part of the community you are building. Include facts about why the scheme is

important and what are your trying to achieve. Identify what is good about your school, what works well and what could be better. Do you have any specialisms or famous alumni? Can you use your Ofsted grade and comments to help? Make sure your ask is achievable – if

every person donated just £3 a month (aka the price of a cup of coffee), how much could you raise in a month? (In my school’s case that figure is around £3,000). Emphasise that every person making a small donation will make a huge difference to the school. Ensure your ask is not just about money,

but also about what skills people can offer and what part they play in making your school a better place. This ‘skills audit’ can be built into your database.

More schools are setting up regular-giving schemes, where supporters donate monthly amounts towards improvement projects. School fundraiser Amanda Burgess takes us through the process, step by step


Now you need to identify your potential stakeholders and target groups. For most schools this will be parents and carers, but it could also include alumni, local businesses and any successful/famous individuals living locally or with connections to your school. Make sure you have permission under GDPR to contact these groups regularly, particularly if you are not sending direct communications from the headteacher. Create a database (possibly

a list or an Excel spreadsheet) that includes contact details and offers of support, and can be easily updated. At my school, we send joint letters from the headteacher

and PTA (Friends of Priory) as this allows us to approach all parents and carers about every appeal. We then create the database from those who respond and give us permission to contact them directly. This partnership works really well as, without it, the PTA can only contact people who opt in to join the Friends (all new parents receive an invitation but must return the form to opt in).

28 SPRING 2021 FundEd

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