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election COPYRIGHT MATT SALUSBURY Matt Salusbury


1. How can The Journalist better reflect the breadth and diversity of its membership? Be visibly supportive of contributions from members on ethnic minority, disability and LGBTQ issues, actively encourage and seek out such contributions. Give prominent coverage to the Claudia Jones memorial lecture and to reporting George Viner Memorial Fund and Black History Month events. Give coverage to NUJ contributions at TUC Disabled Members Conference and at the TUC LGBT Conference (the NUJ’s intervention at the recent conference on photographers’ access to Pride in London, for example.) Ensure where possible a gender balance among contributors. 2. What role do you see for The Journalist in promoting the industrial and campaigning work of the union as the voice of professional journalists in the UK and Ireland? There are already some excellent NUJ campaigns going on, but even if I, as an engaged Union activist am sometimes not aware of them until I I stumble across them by accident on the Union’s website. The Journalist could work with the NUJ campaigns team to make these campaigns more visible to members, and periodically revisit ongoing campaigns to keep them alive. 3. How would you enhance the digital and online presence of The Journalist, in line with DM Policy? Currently the Journalist is only available online as a pdf, it’s not particularly easy to find online and you can’t cut and paste links to individual articles. I would look into the feasibility – with an eye to budget constraints and the


34 | theJournalist


copyright of the contributors – of having the individual articles of the Journalist available as web pages each with a URL. (Possibly behind a members-only area, I’d consult stakeholders about this.) The Journalist also needs a Facebook presence and a suitably unique Twitter handle, it currently doesn’t seem to have one, only a “#TheJournalist” hashtag shared by other outlets. 4. How can The Journalist engage more effectively with members? As editor I would plan to contact Branches and ask if I can drop in to one of their meetings to discuss with them the Journalist and what they’d like to see in it – this would also likely pick up some stories for the Journalist. An active Twitter feed for the Journalist – including periodically Tweeting out Journalist articles (see 3) and running occasional surveys (on training needs, for example) – would also keep reader involvement going beyond the cycle of issues appearing in print and online. 5. What is the role of The Journalist in communicating union policy and activities? An active Journalist Twitter feed could be used for more important NUJ announcements. Space should be given to important issues in the run-up to the Delegate Meeting (where timing allows) and decisions made at Delegate Meeting should be included. A “more online” page linking to other union resources that are updated more frequently – NUJ Active, the NEC’s NUJ Informed, Branch and sector newsletters and Twitter feeds including @NUJofficial – is also a very good idea. This would include information on which of these are in a members-only area and how to support those who are struggling with logging in.


LYNNE WALLIS Lynne Wallis


1. How can The Journalist better reflect the breadth and diversity of its membership? The Journalist needs to have a more diverse range of voices writing for it it, particularly its columnists. If the future of the NUJ is in recruiting the next generation, this has to be reflected on the magazine’s pages. The new editor will need to pay


more attention to how the magazine represents for example


photographers – it should not run editorial about the rights, pay and conditions of photographers whilst using amateur or selfie images on those same pages. The recruitment ad on the back needs to rotate copy every issue so that a broader range of journalists are targeted. 2. What role do you see for The Journalist in promoting the industrial and campaigning work of the union as the voice of professional journalists in the UK and Ireland? I would publish more of the human stories about professional journalists who have been helped by the NUJ to drive home the difference union membership can make to the lives of journalists up against the sorts of challenges we now face in our industry. Perhaps some of these features could be syndicated, with credits, to other publications such as Guardian media to reach out to non-members. I would promote the emphasis on


the ‘professional’ to separate us out from non professionals such as influencers (who are professional at what they do, but not as journalists). 3. How would you enhance the digital and online presence of The Journalist, in line with DM Policy?


If I became editor of The Journalist, I would increase the use of podcasts and blogs to direct traffic towards


online and digital content. This is critical for engaging younger members who won’t necessarily read their hard copy. Social media should be used more vigorously and strategically to promote online and digital content, with bitly links to pieces that might be of particular interest to a specific membership group, ie the growing number of freelancers. 4. How can The Journalist engage more effectively with members? The Journalist can engage more effectively with members by listening to what they want. In a former role as a union magazine editor, we asked our members what they wanted from their magazine via a survey, and then made efforts to accommodate their wishes. We learned what was popular, and what wasn’t, and we were very surprised by the results, which helped us get to know the membership. Featuring a wider range of voices to represent diversity across our industry would help to reassure all members that their union is representing them and addressing their concerns. 5. What is the role of The Journalist in communicating union policy and activities? Features on NUJ policy and activities need to be vibrant and engaging, and to use members’ stories to illustrate how a new union policy, for example, is relevant for members. Content covering NUJ activities needs to feature more young members. Whilst recognizing the enormous amount of good work the NUJ and its magazine has done to combat ageism in journalism, it feels very much like a magazine for older journalists. A lack of effort to redress this imbalance could further alienate young journalists from their union at a time when they are needed more than ever.


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