search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
election BILL MCCARTHY


like PageSuite, which could also allow for readership interaction and comment via mobile devices as a way of engaging the membership more fully.


Of course greater emphasis on


email, Facebook, Twitter and social media can act as signposts to what is in the magazine. 4. How can The Journalist engage more effectively with members?


Bill McCarthy


1. How can The Journalist better reflect the breadth and diversity of its membership? The Journalist must be a vehicle for promoting diversity. We can acknowledge differences, whether it be race, gender, religion and normalise it. Working in a provincial


newsroom, I have witnessed greater steps in diversity and equality over years, even if bosses still try to drive down general terms and conditions. So the work of trade unions is bearing fruit. There is still some way to go with BAME. The Munchetty/ BBC furore shows it is our duty to call out racism wherever we find it. 2. What role do you see for The Journalist in promoting the industrial and campaigning work of the union as the voice of professional journalists in the UK and Ireland? Workers’ rights have never been so vulnerable and if we exit the EU, even more so. The Journalist is key to getting our message across about the benefits of membership and giving members clear and accurate news of what is happening in our industry, as well as offering a forum for their voices. Although a print journal, its message can be amplified via social media and by selectively using the medium to promote our messages. I would wish to keep pace and be on top of ever-changing social media and provide instant reaction to events. 3. How would you enhance the digital and online presence of The Journalist, in line with DM Policy? The Journalist is the voice of the membership, although from experience, I do know members do not always read it. To combat this we should be looking at taking the publication digital via technology


As a former editor, I know how important it is to engage with readership and in this case membership in a direct, honest and listening fashion. The digital methods previously highlighted can also be complemented with face to face contact and I would be more than happy to attend, in my own time, branch meetings across the country on a regular basis to try and gauge the mood of the membership and communicate this via the publication. 5. What is the role of The Journalist in communicating union policy and activities? Communicating union policy and activities is vitally important where members are in dispute and we can specifically target fundraising to support members and get our message across to the wider public. While the growth of the internet has had a decimating effect on print journalism, social media offers us a chance to rebut a mostly hostile national press instantly. The editor is elected by the members and thus independent, but still has a duty to communicate the elected leadership’s decisions while encouraging greater activity within the union.


David Nicholson


1. How can The Journalist better reflect the breadth and diversity of its membership? Our members are amazing and talking to them and reflecting their working and personal lives in the Journalist would be a start. There are massive changes taking place in our industries with jobs disappearing and the rise of freelance work. The Journalist must reflect the impact of these changes through our members’ stories. The suspicion and hostility that members face from the public is rising, particularly on social media, and this needs to be reflected as well. The NUJ continues to successfully represent members and these good news stories also need to be told through features exploring the personal issues. 2. What role do you see for The Journalist in promoting the industrial and campaigning work of the union as the voice of professional journalists in the UK and Ireland? How do members engage with our union if they do not know what it is doing for them? Not all members visit our website, or read NUJ emails. The Journalist needs to provide interesting and relevant industrial news in an engaging way. The magazine must cover our


campaign work, but we need to follow-up by interviewing politicians and opinion formers about the impact of our campaigns. For example, in Wales we have


campaigned about a lack of media plurality and job cuts. This needs following-up as the Welsh Government has funded £200,000 to help local journalists. 3. How would you enhance the digital and online presence of The Journalist, in line with DM Policy?


DAVID NICHOLSON


At the moment the digital offer is a PDF of the Journalist, which makes it difficult to share and promote articles on social media. Our magazine should be required reading for journalists and media students and we need to be able to share our content in an accessible way.


An online searchable database of


articles is an obvious way to be able to share content and for individuals to search for relevant articles. At other union publications I


have increased advertising revenue to pay for improvements and that is one way of funding a better digital presence. 4. How can The Journalist engage more effectively with members?


Apart from an occasional survey we do not know regularly what members think of our magazine. But we know in our professional lives that we have to constantly work at ensuring our audiences are engaged. Ensuring that more members’


stories and photographs are included in the magazine will help. Also, opening up the channels by which members can respond to stories directly with the writer, or via social media, will aid with engagement.


There are other ways to engage readers – at previous union journals I have edited I have used combinations of crosswords, competitions and giveaways. 5. What is the role of The Journalist in communicating union policy and activities? The editor of the Journalist is independent of the national executive and general secretary and is directly elected by members. But the magazine has a key role in keeping members informed and engaged with the work of our union. Despite its small size, the NUJ


achieves many successes for individual members and collectively in negotiations with employers. We have an influential voice that governments nationally and across the devolved nations listen to. Engaging storytelling is what we do and our members’ stories of how our union has helped them need to be told through their own perspective and voice.


theJournalist | 33


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36