FULL BODY WORKOUT A REVIEW OF THE CENTRAL LONDON GYM MARKET


VIRGIN ACTIVE COLLECTION


viable alternative to rooftop or restaurant amenity. A sky gym comes without the issues of refuge and additional goods lifts typically associated with restaurants, while offering the chance to work out with epic views of the capital.


Although new developments are ideally placed to incorporate gym uses, space could also come from a number of other underused spaces, such as office and mixed-use basements. The conversion of lower ground floors has provided a steady stream of new gym opportunities in the past, and while many opportunities have already been utilised, others have yet to be exploited.


Similarly, the downturn in the retail sector is fuelling space for studio gym concepts where rental parameters permit.


Being in close proximity to good schools and transport used to strongly dictate where Londoners would choose to live. But with our research revealing that 78 per cent of people now believe that having a good gym or health club is an important factor in choosing where to live, this


makes a compelling case for the growth of studio gyms in strong affluent neighbourhood locations.


With a raft of new residential developments in the capital, prospective residents will want – and expect – a fitness room or gym in their development. Accordingly, with careful consideration at design stages, underutilised resident gyms could be expanded and commercialised to provide better facilities, catering for both residents as well as general memberships.


Millennials drink less compared to previous generations. They are more concerned about health and wellbeing*


Overall, with such a vibrant mix of players operating in the market, we forecast further corporate activity across the sector, particularly at the low cost and studio gym sectors. While landlords and occupiers alike need to be cautious to prevent over expansion in certain sub markets, the occupational market remains in great health.


21 * Cardinal Research 2017


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