FULL BODY WORKOUT A REVIEW OF THE CENTRAL LONDON GYM MARKET


LOOKING FORWARD


Consumer interest in maintaining a healthier lifestyle and better levels of wellbeing has never been stronger, with our research indicating consumer spending on gym-related activities is almost on par with ‘going out’ (drinking and dining out). While the landscape has dramatically changed, with a number of new openings and further committed sites coming to fruition, demand for more space – across the studio, premium and low cost models – remains strong.


2019 will see the arrival of American brand Peloton in the London market. The concept combines an indoor cycling studio with a retail arm where customers can purchase their bespoke bike that comes with an inbuilt 22 inch HD screen, which offers a range of immersive cycling classes streamed daily to your bike at home. Other concepts expected to debut include: SYNC by Dame Jessica Ennis-Hill; Arena 8, which is backed by Soho House Chief Operating Officer Martin Kuczmarski and Chief Development Director


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Guy Williams; and Baltics low-cost brand People Fitness.


In the studio model trends are still showing strong demand for core concepts such as HIIT, cycling and yoga, however we also anticipate a number of new operating concepts emerging in 2019, such as boutique bouldering and immersive rowing group exercise classes.


Meanwhile, in the premium sector there are a number of pre-planned openings on the horizon in several mixed-use developments. These are set to further expand London’s gym proposition and signal a step further towards a health-focussed members clubs. Opportunities for growth in this segment are not easily accessible, meaning premium operators will need to look outside of the box for opportunities. With a third of our survey stating they would be willing to pay more for a rooftop or sky line gym, landlords and developers now have a


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