FULL BODY WORKOUT A REVIEW OF THE CENTRAL LONDON GYM MARKET


THE NEW SOCIAL SPACE


From the Government’s April 2018 levy on soft drinks, to the ‘war on obesity’, Britons are constantly reminded of the importance of looking after themselves – through diet, exercise and wellbeing.


There is also the influence (some might say pressure) from social media to maintain a certain lifestyle and body image, and the popularity of Instagram is driving the demand by consumers for beautiful or experiential spaces.


39% of people follow gym, health & fitness influencers on Instagram


This growing demand presents landlords with a real opportunity to start thinking creatively about the way gyms are incorporated into wider residential or mixed- use developments.


Now considered a legitimate ‘third space’ by a significant number people, a greater range of amenities and classes, better accessibility in relation to work or home, and creative or boutique layouts were all legitimate reasons to spend more on gym membership.


Similarly, with many gyms moving away from sterile space for solo training it is now becoming a place to workout, socialise – and even date.


79% of people go to the gym with friends or colleagues 75% would go to the gym on a date


With a large number of people also going to the gym to switch-off or destress, gyms located within larger mixed-use, office led developments could improve the productivity and wellbeing of workforces located within the immediate area.


17


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24