KNOWLEDGE
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BUILDING ON OUR WORK WITH THE MAJOR MOBILE PROVIDERS, WE ARE ASSESSING BOTH HISTORICAL AND REAL TIME BEHAVIOUR INSIGHTS ACROSS HUNDREDS OF DATA SOURCES – ACROSS THE COUNTRY.
This linkage between stores and online is becoming increasingly clear, particularly now that we can also assess web behaviours at a localised level.
GOOGLE IT! Google Analytics delivers valuable insights on web performance in terms of search results, website hits, ‘dwell’ and conversion rate – all of which can be location tagged.
In isolation, these web metrics may not indicate the value of an individual store – but blending it with local sales and transaction data, across all channels, brings this to life.
The clear challenge for operators here is firstly the sharing of data between all business areas and secondly, equipping themselves with the technical expertise to deliver the insight.
TURNING DATA INTO RENT So how can landlords quantify these relationships and turn that knowledge into rent?
Access to granular location data to assess the performance of assets has never been greater.
Building on our work with the major mobile providers, we are assessing both historical and real time behaviour insights across hundreds of data sources – across the country.
What’s more, our analytics platform harnesses these insights at any level of geography from district, street or even store level.
This is leveraging big data in the simplest, most dynamic and digestible way – crucially, using a robust and consistent data set.
These insights enable location and store benchmarking like never before but also provides a platform for us to build richer insights when overlaid with turnover, rent and affordability metrics.
Take up of this data is fast evolving across an array of sectors outside of retail, including the Offices and Residential sectors, Financial Services, Media and Advertising and in the public sector – but retail has been strangely slow to adapt.
EXECUTIVE SUMMARY
THE MARKET
RETAIL REIMAGINED
MONEY
IS THIS THE END OF THE GOLDEN AGE OF ONLINE RETAILING?
KNOWLEDGE
SHOPPING WITH A CONSCIENCE
FOOD
REGIONAL UPDATES
CONTACTS
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