DATA WATCH Technology Tools


• Nearly 85% of respondents indicate that it is Very or Extremely important for SAMA to deliver tools that support SAMs and the SAO


• Leading the suggestions for Tool creation is “Value Creation/Communication” and “SAMA Networking” How important is it for SAMA to deliver tools?


Extremely important Very important


Moderately important Slightly important


Not at all important How important is it for SAMA to deliver tools?


Extremely important Very important


3%


Moderately important Slightly important


0% Not at all important 0% 12% 1% 3% 10% 1% 10% 20% 30% 40% 50% Top suggested areas for tool development


Value creation/communication SAMA networking


Top suggested areas for tool development


SAM competencies and skills Account planning


Business review facilitator SAM KPIs scorecard Internal SAM ROI


Value creation/communication SAMA networking


SAM competencies and skills Account planning


Source: 2019 SAMA Research VOL. 21 ISSUE 3 2019


Business review facilitator SAM KPIs scorecard Internal SAM ROI


0 0 20% 30% 40% 50%


42% 42%


12%


42% 42%


2


4


6


8


10 2 4 6 8 10 VE L O C I T Y ® 7


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