search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
IDC HERZLIYA


says Maltzov. “We had lots of setbacks but we kept going, and eventually we managed to get big-paying customers.” Maltzov explains that advertisers and marketers


are often left in the dark when it comes to e-commerce platforms like Walmart or Amazon. “They often keep the data to themselves, so we built a solution that can better understand the ‘digital shelf’ — who the competitors are, what their pricing is and more.”


Spotting an opportunity After graduating from IDC Herzliya in 2018, Maltzov continued working on Adjusti.co with his partner Nuri. Eventually, what started as working with small brands and agencies turned into collaborating with huge management platforms. Adjusti.co even managed to turn some of the challenges of the Covid-19 pandemic into an opportunity. “During Covid-19, people started to sell online more,” says Maltzov. “We were able to gain more customers and eventually had a lucky opportunity to be acquired by one of our biggest global customers, Teikametrics.”


Maltzov and Nuri have maintained their close


relationship with IDC. They managed a program within Zell called ZellX, which brings Zell alumni back to the university to tell their stories and share their insight into various topics to current students. They also partner with IDC through the Co-Op program, organizing internships at Adjusti.co for students from both the RRIS and the Israeli school. “Some of these students were from computer science degrees, some from communications and some from business, some Israeli and some international, but it keeps the connection with IDC strong,” says Maltzov. “This was extremely important to us.” When asked what most helped him achieve his success, Maltzov remarks that the real beauty of IDC is the network of contacts he built there. Maltzov is now working as general manager of


the Israeli branch of Teikometrics, where he plans to remain for at least three years. After this, he wants to establish another company with Nuri, joking, “I have the entrepreneurship bug, which will never go away, so I’m sure I’ll establish a few more companies in the future.”


There are more than 30 research institutes at IDC and there are PhD programs in psychology, computer science and law


CLOCKWISE FROM BELOW: Students; a turbine wheel created with a 3D printer; the Drahi Innovation Building design PREVIOUS PAGE, FROM TOP: Tel Aviv and Ramat Gan at night; Alon Maltzov


16 Israeli Academia | 2021


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36