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IDC HERZLIYA


Turning challenges into opportunities


Alon Maltzov always knew he wanted to be an entrepreneur. His numerous successes are a shining example of the collaborative atmosphere awaiting students at IDC Herzliya


Originally from Jerusalem, Alon Maltzov began his career by working for a small start-up called MyCheck. He soon realized that if he truly wanted to make an impact in innovation, he would first need to get his undergraduate degree. In 2015, Maltzov began studying business


administration at the Raphael Recanati International School (RRIS) and joined the IDC Entrepreneurship Club (IEC) and the Upstart Venture Creation Program. Fast-forward a year and he was managing the program, where over 120 students taught others how to create and run start-ups. “During this time, I was still working at MyCheck,” he says. “My lecturers supported me


with all my commitments, allowing me the flexibility and help I needed to work and study, so that I could stay connected to the start-up world.” During the third year of his degree, Maltzov was


accepted to the prestigious Zell Entrepreneurship Program — an achievement that would enable him to make connections with people who could help him realize his life goals. In fact, it was through this program that he met Or Nuri, who was studying computer science at the Efi Arazi School of Computer Science. Together they established Adjusti.co, which provides a multi-market intelligence platform for e-commerce. “It started small; we only had a few customers,”


IDC Herzliya was the first institution in Israel to open a school of entrepreneurship, the Adelson School


2021 | Israeli Academia 15


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