3RD SEPTEMBER 2026


FAMILY VALUES AN ADVERTISEMENT FEATURE DISTRIBUTED WITH


23


No battles, no bribes, just peace of mind


Why a growing number of parents are rethinking how they get vitamins into fussy eaters


Ask any parent of a picky eater what worries them most and the answer rarely involves recipes. It’s the quieter question underneath — is my child actually getting enough? For families navigating small


appetites and short lists of accepted foods, the usual solutions can create as much friction as they solve. Gummies get refused. Syrups get spat back out. Mealtimes turn into negotiations and the pudding becomes a bargaining chip. Luna & Eve, a British children’s


supplement brand, was built around removing that fight altogether. Its multivitamin comes as a fine powder that’s genuinely flavourless and odourless, designed to be stirred into whatever a child already eats without changing the taste, smell or


texture. Porridge on a school


morning. Pasta sauce at teatime. A smoothie at the weekend.


Olivia Tarry, a parent consultant


and early years professional, came across the brand while looking for something that might work for her own son and bought it herself. “My son is what I would call a bird


eater,” she says. “A tiny appetite, a short list of safe foods and a mum who offers plenty of variety and still finds herself wondering whether his growing body is getting what it needs. I was curious rather than convinced.” What changed her mind, she says,


was how little had to change. “I open a sachet, stir it in to


whatever he’s already happily eating and that’s the whole routine. Tere are no battles, no convincing and no pressure around food.” Tat last point matters to her


professionally as well as personally. Much of what she teaches parents centres on lowering the pressure at the table, on the basis that pressure tends to make selective eating harder rather than easier. Each sachet contains 20 vitamins


and minerals alongside 15 organic fruits and vegetables. Vitamin D contributes to the normal growth and development of bone in children and vitamin C contributes to the normal function of


the immune


system. Every batch is tested by a UKAS-accredited laboratory and screened for the 14 major allergens. Te formula is vegan with separate versions for toddlers aged one to three, children aged four and up, and teens aged 12 and over. Te brand is clear that it’s not a


substitute for a balanced diet. But for households where teatime has become a daily standoff, the appeal is straightforward — nutrition added quietly, without anything else having to change.


LUNA & EVE MULTIVITAMINS ARE AVAILABLE IN TODDLERS (1-3), KIDS (4+) AND TEENS (12+)


• Flavourless and odourless powder • 20 vitamins and minerals, 15 organic fruits & vegetables • UKAS-accredited batch testing • Screened for all 14 major allergens • Vegan formula, from age one • 30-day money-back guarantee


FOOD SUPPLEMENTS SHOULD NOT BE USED AS A SUBSTITUTE FOR A VARIED AND BALANCED DIET AND A HEALTHY LIFESTYLE.


lunaandeve.com


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