2 Editor’s letter


We’re weeks away from the beginning of Q4, but in the business world, things aren’t slowing down. In fact, it’s all systems go. For many of those working or living


in London, 2026 has been a year of changes. Many high earners are becoming long-term renters — but for how long? Turn to page 4 to read more. Plus, recruitment continues to pose its own challenges: on page 16, we look at whether qualifi cations really matter when looking for new hires. And while generative AI is making it easier than ever for businesses to churn out content, is it getting to the heart of what customers want? We speak to an expert about the return of human marketing on page 8. For more on health, wellness, travel and lifestyle, visit living360.uk


Priya Raj Editor


London Business Guide is distributed with The London Standard on behalf of APL Media Limited. The following content is provided by advertisers, and while every care is taken in ensuring the content complies with the Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), the publishers assume no responsibility in the eff ect rising therefrom, and readers are advised to seek professional advice before acting on any information. Neither APL Media nor The Guardian accept any liability for views expressed, pictures used or claims made by advertisers.


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