6 Fashion & Accessories


17 APRIL 2023 BEST OF BRITISH DISTRIBUTED WITH


Bringing shipbuilding heritage to modern watch design


At a time when our collective thoughts turn to what it means to be British, it’s fitting that we find ourselves in conversation with Peter McAuley, a Northern Irish entrepreneur and the mind behind Nomadic, a watch brand gaining cult status


Looking out from the drawing room of the Titanic Hotel in the heart


of Belfast’s yearning shipbuilding


quarter, where its namesake vessel was built, Peter explains how the city’s maritime heritage and the ‘inquisitive,


spirit


adventure’ has led him to create a watch company in his native city, but using a Swiss movement. “I’m passionate about


of Use code


travel and I’m not alone in that. We’re proud to see ourselves as a British and Irish brand. We’re island nations and I think if you look back through history, it’s our great explorers and adventurers who have captured our collective imagination and stayed there. Tere is this feeling that the world is there to be explored — I think that is as true now as it ever has been. Belfast has been at the very heart of that, producing


some of the most famous ships the world has seen and there’s an energy here that pushes you onwards. Tat’s why we settled on our name. Not only is it a nod to the SS Nomadic, the last remaining White Star Line ship in the world, we felt that Nomadic reflected our innate desire for travel and adventure. Peter looks down at


Nomadic10


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the selection of watches laid out on the oak desk in front of him and explains: “We wanted to create a modern, attainable tool watch, something that you could use every day and that had real


engineering integrity, which right now means a Swiss movement. Our first model is a classic dive watch, and one of the best moments for me was the first time a professional diver bought one, it was a great vali- dation of the lengths we had gone to


to create a watch that was 100% fit for purpose. Nomadic’s first watch, the Maraí


401, is beautifully proportioned and finished. “Maraí” means ‘seafarer’ in Irish; while the number is an echo of Titanic’s production name. Its yellow second hand is a nod to the iconic Samson and Goliath cranes visible from the window. So, who wears a Nomadic?


“Te beauty about starting a brand is that you get to know a lot of your customers really well, in fact around one in every three customers has bought more than one watch. “Nomadic watches are for


PETER MCAULEY


anyone who wants a beautifully designed, rugged, daily wear watch.


Our watches are worn by


professional deep-sea divers, profes- sional surfers and adventurers, a polo player and a Grammy Award winning musician, it’s a broad cross-section, but the thing that links them all is enthusiasm for adventure and a desire to make the most of life’s experiences.” What is it that makes the


British such a nation of pioneers? “I think it’s a core part of our culture,” Peter says. “We admire quality and authenticity, our lasting heroes are the ones who have proven themselves with genuine feats that took dedication, determi- nation and creativity. Tat’s what inspires me.”


Learn more at nomadicwatches.com


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