BUSINESS GUIDE DISTRIBUTED WITH


22ND APRIL 2024


From data to knowledge with Datavid. Just ask!


Unleash the power of data with Datavid


Datavid revolutionises how organ- isations unleash the power of their data by employing advanced semantic techniques


and insights. Datavid is technol- large


language models (LLMs) to extract, structure and enrich data with valu- able


ogy-agnostic, collaborating with leading data platforms and cloud providers to off er tailored, eff ec- tive and cost-effi cient data solu- tions. With a deep understanding of NoSQL, graph databases and LLMs, Datavid delivers full-stack exper- tise that spans meticulous front-end design to robust back-end imple- mentation, ensuring a seamless and integrated experience. Specialising in addressing complex data chal- lenges across diverse sectors, pharma,


including agriculture,


knowledge management and fi nancial services, Datavid combines domain expertise with its broad technical knowledge. By adopting an agile and collabo-


Technology, Software & Marketing 17


SMEs embrace new retail store technology


Star Micronics is one of the world’s largest manufacturers of point-of- sale hardware, with an extensive range of receipt and label printers, tablet holders and cash management solutions. Founded in Shizuoka, Japan, Star has been supporting retail and hospitality businesses for over 40 years from its EMEA head- quarters in High Wycombe. Recent changes in the point-


of-sale and payment industry have seen a shift to tablet and cloud-based systems to facilitate the integra- tion of online ordering, with store purchases and a marked increase in customer self-service solutions. As a complete solution


Ready to uncover


the potential of your data? Let Datavid do it for you!


Visit Star Micronics at the


Retail Technology Show 2024, 24-25 April, Olympia, London, UK


provider, Star’s hardware and advanced technologies provide the fl exibility


required to accommo-


date all the very latest retail and hospitality innovations. Working in partnership with of


some the largest software


rative approach, Datavid transforms raw data into actionable knowledge, empowering businesses to achieve unparalleled success. T is trans- formative journey with Datavid enables organisations to unlock the full potential of their data, driving innovation and growth.


vendors, payment providers and online ordering platforms, the company’s tailored solutions have resulted in an increasingly loyal customer base and Star becoming the hardware partner of choice for an ever-growing number of stores.


Find more information at:


datavid.com E: marketing@datavid.com linkedin.com/company/datavid twitter.com/DatavidML youtube.com/@dataavid


star-emea.com


Want to grow? Find your customers’ ‘moments of truth’


Whatever marketing strategy you deploy in business, the most fundamental thing is to understand your customers’ journey — whether it be digital or in-person


FIRST-PARTY COOKIES


Since 1997, marketers have relied on a tracking and reporting tool that is finally being switched off this year: the third-party cookie.


And if you aren’t ready, you won’t know if your marketing campaigns are working, or which activity drives the best performance. Like trying to walk a tightrope while blindfolded.


But don’t worry. At Crimtan, we can help you unlock innovative solutions to measure real attribution and drive exceptional performance across every stage of the customer lifecycle, even without cookies.


Map all touchpoints sequentially to better understand their experience, with the goal of optimising each encounter and creating ‘moments of truth’ to build brand loyalty. A ‘moment’ where customers


USER AGENT


connect with your brand can last seconds or be spread out over a number of months. What are your customers’ ‘moments of truth’? How can you turn each touchpoint into a sales opportunity? Oakwood Agency is a brand


Build your reputation


around your customer


experience


ADVERTISER ID


and communications team that can help you map each journey, set up the correct messaging and expe- rience for the right impact at the right time, leaving nothing to chance to build your business.


IP ADDRESS


Download our free guide to tracking your results in the cookieless world and get ready to crush your 2024 marketing goals.


T: +44(0)7866 757529 www.crimtan.com


E: suzannah.meddeman@ oakwoodagency.com Oakwood, Bristol


ARE YOU READY FOR THE ATTRIBUTION APOCALYPSE?


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