ISSUE 344 NOVEMBER/DECEMBER 2024
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28-page NI Travel & Tourism AWARDS SPECIAL pull-out
2025 TRAVEL EVOLUTION
BY KIRSTY JOHNSTON
kirsty@nitravelnews.com
2024 HAS BEEN a fantastic year for holidaymakers across Northern Ireland. With a wealth of new routes and new package holiday options, travellers have been spoilt for choice. The addition of direct flights to destinations such as Florida and Cancun has opened up a world of possibilities for those seeking a sun-soaked escape.
Family-friendly resorts with activities for all ages have become increasingly popular, offering everything from adventure parks to cultural excursions while how we search for our next spot of holiday inspiration has also changed.
Fresh insight from ABTA’s Holiday Habits 2024-2025 research reveals where people go for information and inspiration when planning and researching their holidays – and that it varies significantly
depending on age. Of the 12 different options
listed, the top choice is a general internet search (49%), followed by recommendations from family and friends (39%), and travel websites, newsletters or guidebooks (36%) are third. While, on average, one in
five people use social media platforms for their inspiration (21%), significant generational differences reveal they are the most popular option among those aged 18-34; used by 44% of 25-34 year olds and 42% of
18-24-year-olds. Eileen Brennan of Arrow
Travel says that the agencies social media “has been a big impact on our sales from 2024”. She notes that cruises, city breaks and New York have been particularly popular due to their representation on social media. “Our customers seem to like to plan ahead,” explains Eileen. “Some tour operators allow customers to book early by releasing packages to a range of different destinations, which is great.
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