ISSUE 354 FEBRUARY 2026


UK & Ireland £1/€1


www.nitravelnews.com


THE DIGITAL AGE FOR A TITANIC-SIZED INDUSTRY ARRIVES... BY SARAH PICKERING


sarah@nitravelnews.com


AS a digital dawn sails into the travel industry, many will have already noticed the vast changes already made to your go-to companies. AI assistants help with pointing you in the right direction for queries, social media


influences your next travel destination, faceless check- in encourages the relaxation element to your sun-soaked holiday - all things which have helped shape the future of travel and push our travelling wants and needs in different directions than once before. For many, this will be seen as ease of travel, helping get


TIDES HAVE CHANGED


you from A to B with merely the click of a button, but where does this leave an industry built on social interaction and face-to-face influence? This is my question for the cruising industry.


I am very grateful to say I have spent many a day at my laptop overlooking crystal blue waters below as I make my way to a new destination: this is the


delight many experience year in, year out onboard hundreds of vessels which sail the open seas. I’ve seen it all; the world’s largest ship (multiple to be exact), the longest slide at sea, the largest waterpark at sea, cocktail-making robots… but with this bears the question “Have I seen it all?”. This digital age lays bare the necessary need for many travel


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