April/May 2026
Travel Industry Figures Attend HM Queen’s Women of the World Reception
www.nitravelnews.com
TRADE NEWS | 69 Pure Michigan Expands Irish Travel Trade Investment for 2026
PURE Michigan has highlighted its commitment to the Irish
2026 confirming continued investment in
co-operative marketing,
travel trade for tour
operator
partnerships and destination training to support growth from the Irish market. The decision comes after air access strengthens between Ireland and Michigan with Delta Airlines increasing its Detroit service from Dublin, along with their current London connections, making Michigan more accessible than ever for Irish travellers. Pure Michigan will work collaboratively with Irish tour operators to develop and promote tailored product,
supported by
HER Majesty The Queen hosted a Women of the World reception to celebrate International Women’s Day, where she addressed a group of invited leading women, politicians, and
survivors of domestic and
sexual abuse. The event, held at St James’s Palace on 10 March, was attended by Dame Irene Hays, alongside Jo Rzymowska, and Helen Milford, who are both non- executive directors of Hays Travel. Dame Irene Hays said: “It was a privilege to join The Queen at St James’s Palace to celebrate International Women’s Day with WOW Women of the World. I was particularly pleased to attend with Helen (Milford) and Jo (Rzymowska MBE), who is a member of the WOW Development Board. “WOW is a fantastic charity founded
by Jude Kelly CBE. It’s a global alliance working to drive an equal and inclusive future. Being in the same room as so many incredible people to celebrate women was a memorable experience and we left with renewed determination for work still to be done. “At Hays Travel we are proud to have an above-average percentage of women on our board and senior team. We are committed to driving diversity, equity and inclusion across our group, and to making meaningful change where needed to ensure our people and customers feel they belong. “As The Queen, who is the President
of WOW, said in her speech ‘Every woman has a story. And so, too, does every man. And these stories need to be told’.”
NI Travel News’ Jonathan Adair was
delighted to attend Las Vegas’ latest sales mission lunch, held at The Banking Hall at The college Green Hotel, Dublin. 13 suppliers, along with Irish agents came together to network and learn of Las Vegas’ latest insights, along with new opportunities, trends, and latest visitor numbers travelling to the desert city. Las Vegas has highlighted its focus on sports and entertainment, with events such as the Grand Prix, Rugby Union and Super Bowl arriving in the near future. Thanks in Tryphavana Cross and the team at Las Vegas for the insightful lunch.
co-op marketing activity designed to drive awareness, demand and conversion. The Irish travel trade will also receive destination training to ensure they are equipped with the knowledge to sell Michigan effectively.
The investment highlights Ireland’s importance as a growing source market with Michigan’s travel offerings including scenic road trips, Great Lakes coastlines, outdoor adventure, culture and vibrant cities. Pure Michigan’s continued presence underlines its confidence in the Irish market and its intention to work with the trade to drive visitation and commercial results.
Las Vegas Host Agents and Suppliers at Latest Sales Mission Lunch
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