BREAKTHROUGH UK
ARTISTS IN 2025 1. Lola Young 2. Olivia Dean 3. Skye Newman
It was a landmark year for emerging UK talent on TikTok, with Lola Young, Olivia Dean and Skye Newman each breaking through in distinct but equally powerful ways. Lola Young became one of the platform’s biggest artist success stories after Messy ignited a creator-driven dance trend that travelled far beyond the UK, pushing the track into global charts and introducing her to millions of new fans. Elsewhere, Olivia Dean’s breakthrough accelerated through Man I Need – a warm, cinematic track that resonated across relationship edits, lifestyle vlogs and aesthetic travel content. Fans connected with her openness and creative process, helping translate online momentum into real-world success, including sold-out arena shows and winning the TikTok Artist Of The Year award for the UK & Ireland. Last but not least, Skye Newman emerged as one of 2025’s most talked-about new voices, with emotionally honest tracks like Family Matters soundtracking confessionals and healing content across the app.
Top LIVE Creators
1. Henry Oliver 2. Kira Lise
3. Caramel TikTok LIVE has been home to some of 2025’s most exciting music moments, and this year’s top creators show the power of real-time connection. Leading the list is Henry Oliver, the West Yorkshire vocalist bringing the golden era of pop and rock’n’roll into a modern space. His warm tone, vintage aesthetic and effortless rapport with viewers have made his streams a destination for music fans, while public praise has come from legends including Paul Anka, Neil Sedaka and Neil Diamond. Joining him is LA singer- songwriter Kira Lise, whose move from folk roots into indie rock has resonated across a growing global audience. Her intimate performances helped her win iHeart’s Next Up spotlight in partnership with TikTok, a milestone that amplified her rise. Completing the trio is Caramel, whose breakthrough year included winning TikTok LIVE’s Music On Stage competition, introducing her original music to a wider audience supported passionately by her devoted “butterfly family."
Clive Rozario (Global Music Program Lead)
MOST-VIEWED GLOBAL
ARTIST ACCOUNTS THIS YEAR 1. Katseye 2. Alan Arrieta
3. Enhypen TikTok’s most-viewed global artist accounts of 2025 showcased how fan-led creativity can propel artists into constant cultural visibility, with Katseye, Alan Arrieta and Enhypen leading the charge. Katseye cemented their status as one of the world’s most dynamic pop groups on the platform, consistently driving huge engagement through high-energy choreography, behind-the-scenes content and interactive challenges that activated their international fandom. Alan Arrieta became one of the year’s fastest-rising stars by pairing powerful vocals with candid diary-style posts and regular interactions with fan edits, which in turn cultivated a loyal, emotionally engaged community across Latin America, Europe and Asia. Enhypen, meanwhile, continued their global dominance with a mix of polished performance clips, playful personality-led posts and comeback-related content that reliably sparked challenges and trended across territories.
musicweek.com TRENDING
THIS MONTH Sienna Spiro – Die On This Hill Sienna Spiro closes out 2025 as this month’s standout emerging voice, thanks to the rising momentum behind her track Die On This Hill. The song’s sharp lyricism and powerful vocal delivery have resonated with creators who are using it to soundtrack moments of self-assurance, personal boundaries and quiet rebellion. Its cinematic production has made it a favourite for moody edits, slow-motion sequences and aesthetic storytelling. Spiro has been sharing raw snippets of the writing process on TikTok, deepening the connection with fans discovering her for the first time. As anticipation builds ahead of her next release, she is a compelling new artist to watch.
“This year has shown how TikTok continues to open doors for artists at every stage of their journey, especially here in the UK. This has been a standout year for British talent breaking through, with artists like Skye Newman, Olivia Dean and Lola Young finding new audiences, new champions and real commercial momentum backed by the creativity of the TikTok community. What is most exciting is that these moments are not confined by borders. A song that starts in London or Leeds can take off in São Paulo or Seoul within days, powered by fans who see something genuine and want to share it. TikTok has become a place where catalogue can resurface in meaningful ways and where emerging artists can build lasting foundations through connection, not hype. The community continues to shape how music travels, and the success stories we’ve seen this year show the real global impact that organic discovery can have on an artist’s career. As TikTok evolves, we’re seeing artists embrace new creative formats, the community influence chart moments more directly, and genres crossover in ways no one predicted. We’re looking forward to seeing that momentum accelerate even further, with new voices and global stories emerging from the creativity that defines music on TikTok.”
Music Week | 95
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