BLOG ROUNDUP FROM THE SELLING POWER BLOG Eight-Step Plan for Ultimate Trade Show Sales Success


Have you been successfully generating sales at trade shows? Not sure? You’re not alone!


Most businesses that invest time and money in trade show marketing aren’t sure it’s paying off.


MARK STRALKA FOUNDER & CEO MOBILE LOCKER


The following eight-step plan will help you optimize your efforts, giving you all the information you need to fine-tune trade show sales efforts and do even better in the fu- ture. Follow it from beginning to end and you’ll increase your chances of success at trade shows. Plus, you’ll be able to calculate a concrete return on your investment in them and have the information you need to improve event sales over time. Read More >


FROM THE SELLING POWER BLOG


How to Master the Sales Discovery Process and Get Powerful Results


Time and again I hear from sales leaders that most B2B sales professionals on their teams don’t know how to articulate a value proposition.


ANITA NIELSEN PRESIDENT LDK ADVISORY SERVICES


I like to ask these leaders, “What does ‘value’ mean?” I can tell you, I have yet to get the same answer twice. Now, that’s not too surprising, because value is in the eye of the customer. In other


words, the customer defines what value is. If that’s the case, then how are you supposed to figure out what value means for each potential customer? You start solving that equation during the sales discovery process. What’s the ideal way to determine precisely what value means to each buyer? Read More >


FROM THE SELLING POWER BLOG How to Become Your Best Self in 2020


Following the herd is easy. But, as any successful sales leader knows, it takes commit- ment, perseverance, and discipline to blaze a trail that reflects your authentic self. For several years now, I’ve championed the power of investing in developing a better,


GERHARD GSCHWANDTNER FOUNDER & CEO SELLING POWER


stronger, more resilient mindset. Your mindset is like the operating system of a computer. It needs to be upgraded peri- odically to function at full capacity. Neuroscience tells us that the prefrontal cortex is the location of your “inner CEO,” which is in control of your mindset operating system. How can you get your inner CEO to break through your inner barriers, stop ruminating about your negative past, and clear a path to achieve your dreams? Read More >


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