Selling Power January February 2025

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The Limits of Language in

Relationships: Sales

Emotional Intelligence as the Key to Success

GERHARD GSCHWANDTNER

In the high-stakes world of sales, where success hinges on forging meaningful connections with customers, the limitations of language often become apparent. Words can open doors, pitch ideas, and provide clarity, yet they can also mislead, obscure, or fail to convey the depth of human emotion.

SELLING POWER JANUARY/FEBRUARY 2025 | 19 © 2025 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.

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