CONTENTS
contents 5 NEWS
editor’s welcome The latest developments from across the sector
10 ATAS CONFERENCE PREVIEW An in-depth look at this month’s Manchester event
12 COMMENT 15 HOW TO SELL 16 THE BIG ISSUE 20 INTERVIEW 23 DESTINATION 24 AGENT DIARY
Atas chairman Paul Melinis on experiential travel Highlighting experiences can help close a sale The trends shaping the market for millennial tours Riviera Travel guide in Rome, Antonella Merletto A round-up of the top-five sights in Paris Travelbag’s Paul Mexson reports from New Zealand
29 SPOTLIGHT ON PRIMATES How to sell wildlife-spotting tours
Katie McGonagle, editor, Travel Weekly Touring & Adventure
Travel Weekly Touring & Adventure is published by Travel Weekly Group, Third Floor, 52 Grosvenor Gardens, London SW1W 0AU. Tel: 020 7881 4897
Editor Katie McGonagle Writers Joanna Booth, Laura French, Benjamin Coren Art director Flora Ioannou Senior designer Emma Winton Subeditors Mike Walsh, Stephanie Krahn Travel Weekly Group editor-in-chief Lucy Huxley Head of sales Mary Rega Production manager Nick Cripps Managing director Stuart Parish Printed by Walstead Southern Print © Travel Weekly Group 2019 PART OF JACOBS MEDIA GROUP Cover photo: Shutterstock
Welcome to your new-look Travel Weekly Touring & Adventure, the trade’s only regular publication dedicated to this sector and a must-read for agents who sell escorted tours and adventure holidays. It’s fitting that as we relaunch Touring & Adventure, the Association of Touring & Adventure Suppliers gets ready to host its biggest conference (pages 10-11), and we open voting for our first reader survey of the trade’s touring brands (page 9). Separately, each of these developments would be a signal of the sector’s increasing importance; together, they show how crucial touring and adventure travel has become. It’s no longer a niche area that agents can afford to ignore, which is why we’ve revamped our coverage. We’ve added bite-sized destination guides (pages 19, 23), in-depth analysis (pages 16-17), selling tips (page 15) and first-hand feedback (pages 24, 27) – plus we bring you the ultimate guide to spotting our closest animal relatives, primates. I hope to see you at the Atas Conference in Manchester. If you have any feedback about the new-look Travel Weekly Touring & Adventure, please email me your comments at
katie.mcgonagle@
travelweekly.co.uk.
travelweekly.co.uk/atas
September 2019 3
Katie
PICTURE: ANDREW JAMES
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