CONTENTS
contents 5 NEWS
editor’s welcome The latest developments across the sector 10 THE BIG ISSUE 14 INTERVIEW Do local guides enrich the touring experience?
13 SELLING TIPS How to sell music tours
Jordan’s first female guide, Nuwar Jodeh
16 DESTINATION Top-five sights in Colombia
18 AGENT DIARY 19 HEAD TO HEAD 24 HIGHLIGHTS
AAT Kings fam trip to Australia We pit Seattle market against Vancouver’s Trekking New Zealand’s Tongariro Crossing
29 SPOTLIGHT ON SUSTAINABILITY Touring companies are setting the agenda
Katie McGonagle, editor, Travel Weekly Touring & Adventure
Travel Weekly Touring & Adventure is published by Travel Weekly Group, Third Floor, 52 Grosvenor Gardens, London SW1W 0AU. Tel: 020 7881 4897 Editor Katie McGonagle Writers Joanna Booth, Laura French, Natalie Marsh, Samantha Mayling, David Whitley Art director Flora Ioannou Senior designer Emma Winton Chief subeditor Mike Walsh Senior subeditor Stephanie Krahn Travel Weekly Group editor-in-chief Lucy Huxley Head of sales Mary Rega Production manager Nick Cripps Managing director Stuart Parish Printed by Walstead Peterborough © Travel Weekly Group 2020 PART OF JACOBS MEDIA GROUP Cover photo: Shutterstock
At the beginning of last year, hardly anyone had heard of Greta Thunberg. The Swedish teen was starting to make headlines for her climate change protests, but many brushed it off as a publicity stunt that would soon go away. It didn’t.
A year later, the conversation has well and truly changed. Travel companies are falling over themselves to show how sustainable they are, and it’s having an impact on consumer behaviour too.
This is a real challenge for the travel industry – but also an excellent opportunity for adventure and escorted touring companies to show that they’ve been championing sustainability right from the start. Turn to page 23 to find out how.
We also speak to one of Jordan’s first female guides
(page 14), get the lowdown on Colombia’s top tourist draws (page 17) and find out how agents on an AAT Kings Sydney, ‘rock and reef’ fam got on (page 18), plus we round up the latest news from touring and adventure operators (page 5) to keep you on top of what’s new.
travelweekly.co.uk/atas
March 2020 3
Katie
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