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sustainability


support indigenous communities in the Amazon and farming families in Africa, and runs a fund to promote start-up businesses in the destinations its tours visit, with last year’s beneficiaries including a renewably powered cultural centre and homestay in Albania and a weaving collective in China.


IMPROVEMENTS FOR ALL


When it comes to itinerary design, touring companies are making choices that not only enrich their clients’ trips, but also benefit local communities and the environment. Some are combatting overtourism by offering out-of-season departures and launching trips to regions that are under the radar, but it can also come down to the way itineraries are designed in established destinations.


InsideJapan Tours uses small, family-run


hotels and takes its groups off the beaten track; on its Hidden Japan tour, guests visit the small town of Joge, where they meet monks from the temples and kids from a local school. In Tokyo, all clients are given a transport card pre-loaded with credit – plus a stamped, addressed envelope for them to return the card after their visit to a charity called Second Harvest, which aids the homeless and supplies food banks. Collette’s Explorations Tours feature ‘impact moments’, designed to connect clients to indigenous cultures, help protect the environment or visit non-profits. These include a trip to a cafe in India that employs women who have survived acid attacks and time spent replanting forests in Kenya. Kuoni has also added extra sustainability


credits to one of its Kenyan itineraries, the Leopard Safari tour, where guests visit sanctuaries helping to protect giraffes, elephants, rhinos and chimps, and visit a bead-making shop in Nairobi founded to create employment for local single mothers.


PICTURES: EXPLORE; HF HOLIDAYS; SHUTTERSTOCK


travelweekly.co.uk/atas March 2020 27


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