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INSIDE THIS


WEEK Contents


NEWS Hot Stories


Brochures are still crucial, say agents; Abta fears summer’s end claims deluge; The Travel Franchise seeks homeworkers; Charity helps Zach’s family take holiday; Storm delays flights at Texas airport


Round-up ITC ‘in talks’ to buy; Tui agent wins Mini WIN!


A fam trip to Dubai and £10k in Gold Medal’s Golden Jackpot page 43


Special Report MSC to host 30 agents at Seaside event 10 Travel Franchise’s ‘Millionaires’ Retreat’


12 Talk Back Cook strike, Heathrow, Tunisia, Busabout


NEWS YOU CAN USE Product Malaysia Airlines, BA, Air Malta 17


Cruise Royal, Celebrity, Crystal, Silversea 20 Operator Collette, Intrepid, Super Break 22 Hotel Park Hyatt, Warner Leisure, Landal 24


FRONTLINE Comment Miles Morgan: card plan


Apprentices Our Rising Star winners 15 08 04 A NOTE FROM THE EDITOR


how important brochures were when buying holidays. Unanimously, every consumer said brochures were critical. Today, you might have expected such an overwhelming


Brochures rule in digital age A


bout 15 years ago, I joined focus groups organised by BP Travel Marketing in which they asked consumers


view to have been consigned to history. But although the latest figures from BP show the number of agencies receiving brochures has almost halved in the past 10 years, it’s clear brochures still play a crucial role in the digital age (page 4). Despite predictions that printing and distribution costs


would see brochures phased out entirely, many consumers still cannot imagine buying a holiday without them. BP reports that demand is still strong from agents on the


high street. Agents may be more discerning about the ones they want, and the quantity, but they certainly want them. Perhaps surprisingly, BP reports it is distributing


increasing numbers of brochures to homeworkers who don’t even have a shop to display them in. Of course, the number of homeworkers is steadily


growing, as our story this week about the rapid expansion of The Travel Franchise indicates (page 5). But homeworkers are also evolving and finding that brochures are still a helpful tool to promote their wares and close the sale. As an industry we should guard against being overly


28 30


Readers’ Lives Cover Star Jessica Sutton 36 Mystery Shopper Online cruise specialists 44


DESTINATIONS


Escorted Tours Winter: 12 of the best tour options


46 India: Golden Triangle with Newmarket 53


FRONT COVER Cover Star Jessica Sutton of Love2shop Holidays page 36 PHOTO: STEVE HOCKSTEIN


Spain & Portugal La Palma: Stargazing, sea pools, salt pans 64 Second Time: Alentejo, Porto, Madeira 69


BUSINESS Travel Weekly Business Breakfast


eDreams Odigeo’s Dana Dunne WHAT


LUCY DID THISWEEK


AUG 31 78 1


2 3


Lucy Huxley Editor-in-chief @Lucy_Huxley


Watched the ‘War of the Roses Live!’ jousting display at Warwick Castle, then stayed overnight in the Knight’s Village.


Took my kids to KidZania in London where they tried their hands at professions including TV newsreader, vet, courier and pilot.


Spent the bank holiday weekend in the wilds of Perthshire, Scotland, on a trip to breathtaking Kinloch Rannoch.


31 August 2017 travelweekly.co.uk 3


nostalgic about the tried-and-tested brochure. The old-fashioned catalogue-style list of product and prices will increasingly give way to more lifestyle magazine publications. But the value of publishing something tangible for customers to consult and draw inspiration from should not be underestimated.


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