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Gold Medal’s GOLDEN


ALL STARS CAMPAIGN


Gold Medal has teamed up


with Travel Weekly to launch its Golden All Stars campaign. Tour operations sales director Nick Hughes reveals how to enter


Q. Tell us about the Golden All Stars campaign? A. Our ‘Golden’ themed campaign focuses on our partnerships with Atlantis The Palm in Dubai and Emirates Airlines. It is fair to say that it’s one of our most successful campaigns. This year we are giving away five prizes and we are supporting the winning agents by assisting with training, marketing and product awareness. Last year’s ‘Golden’ campaign was our best to date – bed nights to Atlantis The Palm were up 30% year on year.


Q. What does it mean to be a Golden All Star? A. The five winning agents will get exclusive booking discounts for a nine-month period, plus marketing materials, training and events. It is about continuing to ensure we are investing in our agents. With this additional knowledge, agents will be able to tell their customers more about Atlantis The Palm and Emirates products and sell with confidence.


Q. How do agents enter? A. Agents need to make a booking to Atlantis The Palm with Emirates flights through Gold Medal between August 31 and October 31. Email the booking reference to goldenallstars@ goldmedal.co.uk. Winners will be revealed in Travel Weekly. Agents can also earn an additional £10 Farebank Rewards when booking a package during the two-month- long incentive period (based on a minimum three-night stay) if they email the booking reference. Package bookings including a suite at Atlantis The Palm or premium seats with Emirates will


36 travelweekly.co.uk 30 August 2018


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