OPERATOR NEWS YOU CAN USE
Intrepid plans youth focus with brochure and training
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Intrepid Travel has pledged to significantly ramp up trade activity targeted on youth holidays next year as it touts the sector as a new growth opportunity for agents.
The operator has already
reported a surge in sales following the launch of a trade-friendly 18- 29s collection of holidays under the Intrepid brand after ditching its Geckos Adventures brand almost three months ago. Group chief growth officer
Michael Edwards said a standalone brochure was now being worked on, while product training events were being planned for agents as well as a dedicated fam trip to showcase the 18-29s product. Intrepid offers small-group tours,
for a maximum 16 people, with a focus on immersive experiences and sustainable and socially responsible trips at lower prices than its standard Intrepid tours. Destinations featured are
worldwide and include homestays.
Shearings package features Countryfile Live in Yorkshire
Shearings Holidays has unveiled details of a fiveday package which includes a day at the first BBC Countryfile Live event in the north. The popular show will head
north for the first time next year and will be staged at Castle Howard in Yorkshire on August 15-18.
It will take place two weeks
after the annual Blenheim alace event in Oxfordshire (August 1-4). The new BBC Countryfile Live event in the north will celebrate
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travelweekly.co.uk29 November 2018
regional farming and rural activities, and showcase Yorkshire
food and drink. BBC Countryfile presenters
MOSCOW: Russia is one of the new destinations featured by Intrepid for next year
Butlin’s introduces Titan the Robot and Cirque Du Hilarious
Butlin’s has introduced two live acts to its entertainment schedule for 2019: Titan the Robot and Cirque Du Hilarious. Titan the Robot is a street-
theatre performance with comedy and music, and will be available on all summer holiday breaks. Variety show Cirque Du Hilarious’s performers include clowns, comedians and dancers, who will be presented on the resorts’ centre stage by TV’s Clive Webb and Danny Adams. It is available across all 2019 breaks except summer holidays and Christmas breaks. Both live shows are included in
“Not many agents are selling to this type of customer and there is a real opportunity for extra sales”
For next year, there are 20%
more departures, and Iceland and Russia are among new destinations. Edwards said: “Agents can expect a lot of activity. There is a real appetite for this type of holiday.” He urged agents to tap into this market to provide an extra revenue
stream, and said many clients would be children of agents’ existing customers. He added: “Not many agents are selling to this type of customer and there is a real opportunity for extra sales.” Edwards said the recent demise
of Club 18-30 showed the change in demand among that age group, with sustainability, cultural experiences, wellness and social responsibility high on the agenda. “We have already added yoga
and trekking for example in Morocco and we will continue to
develop the product,” he said.
intrepidtravel.com/agents
PRESENTERS: Countryfile Live will take place at Castle Howard next August
BUTLIN’S: The new entertainment is included in package prices
will also appear at the event, alongside a range of exhibitions and experiences. A fiveday Shearings package departing August 12, 2019, costs from £289 per person, based on two sharing. It includes coach travel from pick-up points around the UK; four nights’ half-board accommodation at the Bay oyal Hotel in Whitby a full day at BBC Countryfile Live at Castle Howard and a half-day trip to Scarborough. Shearings has packages on sale
for the Blenheim alace event too.
shearingsagent.com
the price of a Butlin’s break. A three-night February half-
term break at Skegness starts at £42 per person, based on two
adults and two children sharing.
bourneleisuresales.co.uk
PICTURE: BBC/
SAMHOLDENAGENCY.COM
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