Typically Holidays eyes more celebrity tie-ups
Juliet Dennis
Typically Holidays plans to use more celebrity endorsement from household names to promote its brand to the trade after revamping its social media presence. The operator sent Love Island star
Anton Danyluk and his mother on a trip to Florence earlier this year in a promotion with Hays Travel after recruiting a brand ambassador – known simply as Sean@Typically – a year ago. Sean, who is engaged to owner
Daniele Broccoli’s daughter, previously worked in social media to help brands boost their presence online. He visits agents in the north of England in a role previously undertaken by sales rep Tony Byrne, who retired last December and was known to agents as ‘Tony Tagliatelle’. The Italian specialist has
now been approached by other “household names” interested in working with the company. Broccoli said: “We have got
projects in the pipeline. Sean, our brand ambassador, looks after our agents in the north of England and sales have increased since he started; he has revolutionised how we work and taken our brand to another level. He has lots of connections and skills.”
Brand ambassador Sean, Love Island star Anton Danyluk and Typically’s Daniele Broccoli
The decision to use more image-
led posts and celebrity tie-ups on social media has already paid off, with rocketing page views and increased engagement with travel agents. These include light-hearted
and inspiring videos with an Italian theme on Typically’s Facebook page, which used to be an agent- only group and is now open to the public to generate more interaction and commentary online. One of the early new-style
posts, a video of a baby eating pizza for the first time, went viral and attracted more than 2.6 million views on Typically’s Facebook page.
Fred Olsen Travel opens fourth concept store in Woodbridge
Fred Olsen Travel has opened its fourth concept store after rebranding and relocating its TravelQuest shop in Woodbridge, Suffolk. The agency, acquired by Fred Olsen Travel in 2012, will focus on two brands: Fred Olsen Cruise Lines and Silversea. The shop has been relocated within the town and joins other concept stores in Worthing, Ringwood and Eastbourne.
8 29 AUGUST 2024
Previously, posts attracted around 100 views. Hays Travel chief operating officer
Jonathon Woodall-Johnston said he had been “delighted to receive so many responses” on Hays Travel’s social media channels as a result of the tie-up with Typically, which saw Danyluk posting about the Florence holiday to his more than one million followers on Instagram. The holiday was offered in a Hays competition and bookable through Hays stores. The new ambassador is also
working with agents who want to use Typically’s videos with their own brand on social media.
Royal Caribbean places order for fourth Icon Class vessel
Royal Caribbean Group has placed an order for a fourth 7,600-passenger Icon Class ship and placed options for two further vessels. The first Icon Class ship, Icon of the Seas, launched
in January, and will be followed by Star of the Seas next year and yet-to-be-named third and fourth ships in 2026 and 2027.
Jet2’s WhatsApp group ‘driving engagement’
A WhatsApp group set up by Jet2holidays for independent travel agents is helping to drive engagement and sales, according to the company. The group was set up in June
and has attracted more than 4,000 agent members who use it to obtain information about the operator’s holiday deals. Jet2holidays said it had
created the group with the aim of supplying travel agents with marketing content and offers they could promote to their customers via social media. Alan Cross, the operator’s
director of travel agent relationships, said the WhatsApp group was part of the company’s trade strategy to support independent agents. He said: “Our Partners2Success
strategy is all about supporting independent travel agent and homeworker partners so they can increase sales and grow their businesses. “We know that social media is
a critical channel for marketing and sales, so the launch of this WhatsApp group helps us supply partners with regular offers and content to promote to their customers on there. “The response has been
exceptional and it is really driving engagement and sales, resulting in fantastic feedback.”
Cockburn starts new role at ITC
after 17 years with Gold Medal Former Gold Medal senior partnerships manager Allison Cockburn last week joined ITC Travel Group as partnerships marketing manager. Cockburn had worked for Gold Medal for 17 years and the operator advised suppliers that queries should now be directed to Michaela Gray, who will oversee the team alongside fellow partnerships marketing manager Harriet Hudders.
travelweekly.co.uk
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