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in association with


Agents’ pandemic efforts to be honoured at streamlined AAAs


The UK and Ireland’s most prestigious travel agent awards will return on September 16 to celebrate the individuals and companies that have represented the very best of the travel trade over the past 18 months. The 2021 Agent Achievement Awards will be streamlined to reduce demands on agents and suppliers’ time, with just four individual awards open for nomination to allow members of the trade to put forward colleagues who have particularly excelled. The supplier-voted awards will once again allow a range of operators to honour the trade partners that have truly reflected the best of the industry with their attitude, engagement and support for partners, teams, customers and communities. Association partners Clia and Atas will also present the Clia Cruise Master and Atas Ambassador awards based on supplier member input, while lasting contribution to the agent community will be recognised in the Outstanding Achievement category. The AAA ceremony itself will take place as always at London’s Park Plaza


Westminster hotel in line with all relevant government guidance and will be supported for the first time by headline sponsor Virgin Atlantic. Lucy Huxley, editor-in-chief of


Travel Weekly Group, said: “We have looked carefully at the categories and entry processes to keep demands and requirements to an absolute minimum for this year’s streamlined edition, and we look forward to bringing agents and suppliers together at the end of the summer season as part of the industry’s rebuilding process.” She added: “As always we are indebted


to our supplier partners for their support, and I am delighted that this year’s event will be produced in association with headline partner Virgin Atlantic which has put travel agents firmly at the heart of its own recovery plans.” Lee Haslett, Virgin Atlantic vice-president of global sales, said: “Travel agents are playing such a vital role in the recovery of the whole industry and everyone at Virgin Atlantic would like to thank you for all your support during the past year. Our partnerships with you are truly valued and we can’t wait to celebrate with you all.”


agentachievementawards.co.uk

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