oadmap to Recovery focus


NEWS ROADMAP TO RECOVERY


rebuild their businesses.” Since the beginning of lockdown,


visitors have flocked to Travel Weekly’s website to access news, analysis, practical business advice, destination and themed features, and


daily webcasts featuring interviews with industry leaders, business experts and frontline travel sellers. In May, the site logged a record


1.75 million pageviews, up from a previous record 1.54 million in April.


THE TOOLS BEHIND YOUR ROADMAP TO RECOVERY


News and analysis Since the start of lockdown on March 23, T


ravel Weekly has published more than 1,800 articles on travelweekly. co. uk, in addition to producing twice-daily email newsletters and sector-specific news and features from sister titles T


ravolution and Aspire. We will


continue to cover the latest news and break the biggest stories, and will also increase our coverage of companies’ and destinations’ recovery plans and efforts.


News You Can Use This popular section will become even more prominent in the coming months as suppliers and destinations restart and reopen. T


ravel Weekly will work closely


with suppliers and tourist boards to ensure agents have the latest updates on brands’ trade activity, plus product and pricing news to help them rebuild their sales.


Frontline The part of the magazine devoted to readers and their businesses will feature an increased focus on the reopening and restart of travel, with peer-to-peer comment and content appearing in the digital edition and on travelweekly.co.uk. Sections include Agent Diary, Your Stories, Get Social, advice from agents and industry partners, and regular Spotlight pages on specific events and themes.


Destinations As soon as the crisis hit, we made a commitment to keep bringing you up-to-


date destination content with a new message of #inspiringfuturetravel. We’ve published practical sales guides on timely subjects such as trends in millennial travel, domestic breaks and villa holidays, as well as webcast interviews examining the prospects for this year’s winter-sun market, how hotels and resorts are adapting to social distancing requirements, and how to sell specialist sectors such as rail and adventure holidays. Look out for more inspiring and informative content in the months ahead.


Roadmap to Recovery


travelweekly.co.uk 18 JUNE 2020 11 HELP US


SUPPORT YOUR RECOVERY


Let us know what you would like us to cover under the


Travel Weekly Roadmap to Recovery banner and how we can help you rebuild


your business. Simply email roadmaptorecovery@ travelweekly.co.uk, with


Roadmap as the subject line. For sponsorship and


commercial options relating to Roadmap to Recovery


content and projects, email Mary Rega on mary.rega@ travelweekly.co.uk


PICTURES: Shutterstock


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