Roadmap to Recovery
As shops reopen and flights resume, T
ravel Weekly is this week calling on agents and suppliers to help us shape practical advice and inspiring content to support you as you rebuild
T
ravel Weekly has launched a new Roadmap to Recovery banner to identify content and
resources designed to help the travel trade rebuild in the wake of the coronavirus shutdown. The move marks a progression of
Travel Weekly’s wide-ranging activity since the beginning of the crisis, and comes as the industry’s focus shifts from the immediate impact and fallout of the pandemic to how businesses can restart and evolve.
Essential content Starting this week and running over the coming months, Travel Weekly Roadmap to Recovery content will
include: OInterviews: Webcast interviews with industry leaders with a focus on how travel companies can rebuild and recover. Executives featured this week include former Azamara chief Larry Pimentel, Intrepid Travel chief executive James Thornton and Trafalgar chief executive Gavin Tollman.
OIssues: Webcasts focusing on key issues for the return of travel, with two opening panel sessions this week on the topic of insurance.
OProduct: Destination and product- focused interviews and agent training webcasts, starting with experts discussing the short-haul market for late summer and the autumn.
OAdvice webinars: Regular Roadmap to Recovery advice webinars and features, starting with experts from
10 18 JUNE 2020
Travlaw picking out key issues and answering questions from travel companies looking to reshape and rebuild their businesses.
OPartnerships: Tie-ups with tourist boards and suppliers as they reopen and relaunch to connect them with agents and help deliver the latest updates on products, pricing and trade activity.
OCollaboration: More collaboration with sector associations and regional destination organisations to create and relay educational resources and updates.
OInspiration: First-person features on readers offering peer-to-peer advice and support.
OBusiness recovery: The rebranding of Travel Weekly’s online resource hub as the Roadmap to Recovery Resource Centre, with a focus on business recovery and personal advice for owners and others within the trade.
OPositivity: The extension of Travel Weekly’s Good Deed Feed to celebrate positive stories and showcase individuals and brands who go the extra mile.
Advice and inspiration Lucy Huxley, Travel Weekly’s editor- in-chief, said: “The travel industry continues to face fundamental challenges, and over the past four months we have adapted our own business to inform, support and connect the trade to the best of our
We want to ensure
we are delivering the most-useful and relevant content across our portfolio
abilities in these unprecedented circumstances. “We look forward to resuming
print production of Travel Weekly as soon as it becomes viable. In the meantime, we want to ensure we are delivering the most-useful and relevant content across our portfolio of digital and social media channels and the online version of our magazine.” She added: “Throughout this
crisis we have continued to publish inspiring destination and product content and to record practical advice-based webcasts to do all we can to ensure readers will be ready when enquiries return. And in recent weeks we have finally seen agents and suppliers starting to plan for the future as restrictions on travel and daily life begin to ease. “We aim to continue building
on those efforts in the months ahead, and are calling on readers to help us shape our Roadmap to Recovery content and ensure we are covering the topics and providing the information they need to
travelweekly.co.uk
Travel Weekly unveils Roa
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