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BUSINESS NEWS ts out trade sales strategy


Thomas Cook’s collapse. Chief executive Garry Wilson spoke to Lucy Huxley at Abta’s convention We recognise we


when we launch, everything will be brand new. We’ll launch with nothing and have to start building up data. “We think we’ll scale quickly


because we won’t have the problems of legacy brands trying to operate off multiple systems and processes, and with multiple teams.” He added: “Te opportunity to


share data between the airline and the operator will be huge.” Te airline website recorded


more than 377 million visitors in the last year, he notes, and the easyJet app was downloaded more than


322 million times. Customers will require a single log-in for easyJet and easyJet Holidays. EasyJet Holidays will relaunch


in the UK to begin with, but expand into other European markets over the next two years. Wilson said: “We have a European


footprint already so it will be much easier to expand internationally than if we were starting from scratch.” Tomas Cook’s failure has not just


brought opportunities to add seat capacity but has also brought more hotels on to the market. Wilson revealed he had been


approached by many of Tomas Cook’s former properties, saying: “We’re entering into relationships with 500 hoteliers already. But I’ve received a lot of approaches from hoteliers that were contracted by Cook, some of which are very atractive, so we’ll add more. “Tat is the great beauty of our


model. With 100 million seats, there is no limit. If the demand is there, we’ll meet it.” EasyJet Holidays would not seek


EasyJet operates about a thousand flights a day


need agents’ help. We’re in the process of liaising with consortia and agency groups


exclusive deals on properties, he said, as its low-cost model meant its holidays would remain the “best value” compared with those of competitors. Asked why he was confident


easyJet Holidays would work well this time when it had previously failed to fulfil its potential, Wilson said: “EasyJet Holidays was a fully-outsourced ancillary business before that was looked aſter by just one person. It had very litle focus on it, yet it still did half a million passengers, which isn’t bad. “Tis time, we’re focused on it


being a data-driven business that is modern and relevant, where we focus on the user experience via personalisation and automation,


with a clean look and feel that is easy to navigate.”


Package focus He added: “Tere is a perception with some consumers that the package holiday is outdated. But our brand and approach is new and modern. It’s just what is needed right now.” Wilson also intends to work


closely with Abta. He told the association’s Travel Convention in Tokyo last week: “I don’t want easyJet Holidays to be seen as an outsider to the industry. I want to be absolutely part of the industry. “Tere is a place for a new player


that can energise the market and the industry. “Given the amount of experience


Abta has, the amount of collaboration Abta has, we can benefit a lot from being part of Abta and I hope Abta can benefit a lot by having us around the table. “We can bring a new voice, a fresh


voice and a new perspective. “I’m really looking forward to


being part of Abta.”


travelweekly.co.uk


17 OCTOBER 2019


79


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