NEWS industry on the first two days of Travel Weekly’s Future of Travel Week. By Ian Taylor and Ben Ireland
FUTURE WEEK
September 14-18, 2020
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Heapy: Industry must make best of cards it’s been dealt
T Lisa McAuley
our operators accept they must play the hand they’ve been dealt during the Covid-19 pandemic and be willing to adapt quickly to changes on travel restrictions.
Jet2holidays chief executive Steve Heapy said operators
must react as and when situations such as quarantine change. “We’ve got to be careful as an industry not to put all our
efforts into moaning about things,” he said. “We’ve been dealt a hand of cards. Alright, it’s not the
best hand, but it’s what we have and we’ve got to make the best of it. We’ve got to be fast-moving. We’ve got to listen to customers, do the best for customers and get on with it.” Jet2holidays has made “very rapid changes” to its
programme to get customers on holiday, said Heapy, adding: “That’s still what they want”. He said: “Holidays are still very much an essential
purchase rather than a commoditised purchase and people want to escape and get their bits of sunshine.” Heapy said he did not expect
Jet2.com to make further
redundancies but also did not expect the government’s furlough scheme to last beyond its current October 31 end date. “Everybody should plan on that basis,” he said. In a separate Future of Travel Week panel, Sunvil
chairman Noel Josephides called on the government to extend the guarantee of financial protection for refund
Bowen: Operators may say ‘pay direct’
Tour operators could begin to insist agents’ customers pay them directly after cashflow problems emerged following a string of crises. Legal advisor Alan Bowen said the
Association of Atol Companies set up a working group after the collapse of Thomas Cook last year to look at the re- lationship between operators and agents. He said it found that about 70 tour
operators selling through Thomas Cook lost “either hundreds of thousands or millions of pounds”. Bowen said things were “doubly worse” this year as a result of the Covid-19 crisis. “We were beginning, in November
last year, to look at the possibility of saying to some agents ‘we require you to get the customer to pay us directly and we will pay you the commission’ – because what we found with Thomas Cook was that the losses were 10-15 times greater than people were expecting.” He said the option
of paying “direct to principal” is used in the US and by some cruise lines.
Steve Heapy
credit notes past the end of September. He also expected furlough to end on October 31. Lisa McAuley, managing director of dnata UK’s B2B
brands, agreed. She said: “It’s highly unlikely, and that’s not throwing criticism at anybody. There are other industries out there that are also suffering.” She warned: “Don’t forecast and plan your operation on something that isn’t concrete.”
Jet2 boss warns high street agencies must adapt to town centre changes
The high street “does have a future” but it is “going to have to be different”, Jet2holidays chief Steve Heapy predicts. He said businesses such
as travel agencies, through which roughly a quarter of the operator’s holidays are sold, must adapt with the times. “The question is whether
Alan Bowen
travelweekly.co.uk
people will travel into a town centre to book a holiday,” he said, noting: “The reason for visiting town centres is reducing because businesses are closing. People need a reason to go.”
Heapy called on local
authorities to reduce business rates and scrap parking charges but warned: “What travel agents can’t do is just sit there saying ‘it’s not fair’.” He predicted that town
centres may become more residential, suggesting: “You’ll get more people in flats, and when you get that there’ll be more bars and restaurants opening, and because there are more bars and restaurants, retail shops might open and it might reinvigorate that way.”
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PICTURE: Steve Dunlop
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