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TOURIST BOARD
Brand USA launches a music-themed incentive
Robin Searle
robin.searle@
travelweekly.co.uk
Brand USA has launched a music-themed trade incentive as it prepares for the UK premiere of its second giant-screen film.
The incentive is part of a year of music for the US’s destination marketing organisation, and is designed to encourage agents to use the US’s musical heritage to inspire their customers. The film, America’s Musical
Journey, follows singer Aloe Blacc as he explores the US’s musical landscape, and is due to be released in the UK in October. Thirty agents will win a ‘Music
Takes You Further’ tool kit to host a music-themed customer event. The kits feature a portable speaker, a gift card to cover food and drink, a month’s subscription to Spotify Premium and point-of- sale and marketing collateral. A further 50 spot prizes will be
given away, including beach towels, tote bags and Love2shop vouchers. Cathy Domanico, Brand USA
TECHNOLOGY
Mobile app will make it easier for agents to manage group bookings
A new mobile app to simplify group bookings is being targeted at travel agents. Snapgroup allows trip organisers to create private or public groups that can be used to give quotes, process
“It will ensure that agents are confident, knowledgeable, and enthused about selling the US”
vice-president for global trade development, said: “We’re using this point-of-sale campaign to tell the story of America’s music in a new and powerful way. “The incentive offers our trade partners the unique opportunity
to connect directly with their customers, encouraging them to explore the USA to, through and beyond the gateways. “From suggested itineraries
to marketing collateral, this initiative will ensure that agents are confident, knowledgeable and enthused about selling the US.” To enter the competition, agents
need to nominate three tracks they would include on a Spotify playlist for their customer event to best
capture all the US has to offer.
visittheusa.co.uk/win
payments, share itineraries, provide maps and act as a place to share social media posts and host a group chat. It charges £9 for every group created. Chief executive Zohar Ohana said: “Agents dealing with
group travel know we are using outdated tools and there is almost no modern technology suited to our activity. “It is not easy to coordinate dates, request copies of passports and documents, and receive payments.
Creating and managing a group is highly complicated.”
snapgroup.co
16 August 2018
travelweekly.co.uk 15
Did you know…? Your clients can enjoy private resort transfers in a BMW when they book a Club Level or Butler Elite room category at either Sandals Montego Bay or Sandals Royal Caribbean in Jamaica. T&Cs apply.
BRAND USA: Agents are being encouraged to use the US’s musical heritage to inspire customers
NEWS IN BRIEF
Sandals unveils Facebook push focusing on romance
Sandals has launched a trade marketing campaign to promote its romance offering. Love Is, running solely on the Selling Sandals For Agents Facebook page, aims to encourage couples bookings. Sandals will also start ‘luxury transfers’ at Sandals Montego Bay on October 15 and at Sandals Royal Caribbean on November 15.
sellingsandals.co.uk
James Villa Holidays car hire and parking promotion
James Villa Holidays has launched a promotion offering inclusive car hire and airport parking for 2019 bookings made before the end of October.
jamesvillas.co.uk
Organisation offers agents training on LGBT product
Online Travel Training has organised a free training session to help agents market LGBT product. The session will take place at 9am on September 18 in the City of London.
tinyurl.com/LGBTseminar
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