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Fred Holidays unveils guide to showcase new branding and trends


Fred Holidays has produced a 52-page guide entitled ‘Re:imagine’ to showcase its new branding and eight travel trends for 2025. Each trend – Re:wind (rail and


sail), Re:charge (wellbeing and wellness), Re:connect (culture and multigenerational), Re:act (last-minute), Re:wild (nature destinations), Re:invent (solo travel), Re:fine (luxury travel), and Re:align (stargazing) – has its own section accompanied by two sample packages. Fred Holidays has also


launched a Re:ward trade incentive scheme, offering agents the opportunity to claim up to £1,000 per booking made in January and February. Tour operations director


Tricia Birmingham said: “Following research, we realised that our old branding didn’t resonate with customers or trade partners, and that our offering was confusing. “The rebrand is not just about


looking good – although that’s a big part of it – but is a declaration of our renewed vision: to be the go-to travel provider, setting the standard for excellence by offering a personalised service and expert guidance.” fredholidays.co.uk agentfred.co.uk


Newmarket Holidays adds 10 tours to 2025-27 programme


Samantha Mayling


Newmarket Holidays has 10 tours making their print debut in its 2025-27 brochure – the most new itineraries since 2019. The new options include trips to Indonesia, South


Korea and Japan, as well as US tours exploring Las Vegas, Palm Springs and the county’s national parks. Also new are two tours of India and safaris in South


Africa, Botswana and Zimbabwe. Newmarket has also expanded its range of city


breaks, with new options including Istanbul and Cappadocia in Turkey. The new additions complement 112 existing tours


covering the UK, Europe and beyond. There is a dedicated section for solo tours, as well


as a new Premier Collection range featuring trips with smaller groups and boutique accommodation. The 16-day Indonesia – Bali and Beyond itinerary


includes a Malang city tour, Jeep ride in Bromo, visits to Borobudur and Prambanan temples, plus two days at leisure in Bali, and costs from £3,060, including flights.


Classic Collection quickens trade


rewards scheme with virtual cards Classic Collection has added virtual cards to its Black Card trade rewards scheme. Jorge Quibell, head of sales strategic partners, said: “The enrolment process for agents will be significantly quicker, as we’ll no longer have to wait for the bulk printing of physical cards.” The B2B operator will be able to load funds on to the virtual cards within 24 hours of a booking being made. classiccollectionagents.co.uk


travelweekly.co.uk


15%Maximum discounts available on bookings until March 13


The 18-day National Parks of the Great American


West group tour leads in at £3,612, including 16 nights’ room-only accommodation, flights and excursions. Newmarket is supporting the brochure launch with


a nationwide TV campaign and discounts of up to 15%, which are available until March 13. Head of trade and partnerships Hayley Morris said:


“This is our biggest post-pandemic brochure, and it showcases a wide range of extraordinary tours, from UK short breaks to long-haul adventures that take travellers to some of the world’s most incredible locations. “With big savings available until March and prices


including flights, accommodation, transfers and guided tours, it’s a great opportunity for agents to show customers they can visit wish-list destinations that they might have thought were out of reach.” newmarketholidays.co.uk


Japan


Citalia debuts Emilia Romagna to meet demand for less-visited areas


Citalia has added Italy’s Emilia Romagna region to meet demand for off-the-beaten-track destinations. Parent brand Tailormade Trade, meanwhile, is offering Coldplay and Robbie Williams tickets in a prize draw running until March 31. Agents booking with Citalia or sister brands Sovereign and American Holidays


before February 28 will earn Amazon vouchers. agents.citalia.com


16 JANUARY 2025 21


PICTURE: Shutterstock/guitar photographer


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