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ravel Weekly parent Jacobs Media Group has launched a multimedia brand for the Middle East, spearheaded by chairman Clive Jacobs
ravel Weekly’s parent company Jacobs Media Group has expanded into the Middle East with a
new multimedia brand to inform and connect the region’s travel and hospitality industries. Connecting Travel will be based
at newly-established headquarters in Dubai’s Media City and will cover inbound, outbound and internal trends across the Middle East. In addition to delivering news
and insight via a standalone website, social media channels and email news bulletins, it will also host exclusive events and facilitate partnerships to bring together senior decision makers. The Dubai-based team will be led
by Jacobs Media Group chairman and Holiday Autos founder Clive Jacobs, supported by commercial director Paula Lacey and editorial director Sarah Hedley Hymers. Lacey has previously worked for
some of the world’s biggest travel brands, having held senior positions at Tui Group and Thomas Cook,
10 6 MAY 2021
while Hedley Hymers previously ran digital content at Condé Nast Traveller Middle East and is an experienced broadcast contributor for international television channel Euronews. The launch of Connecting Travel
expands the Jacobs Media Group portfolio, which includes Travel Weekly, The Caterer, Travolution, Aspire, Connections, The Association of Touring & Adventure Suppliers (Atas) and the Global Travel & Tourism Resilience Council. The company also recently
launched Global Travel Week, an international travel trade event that further develops a worldwide footprint which led to JMG receiving the Queen’s Award for Enterprise in International Trade in 2020.
Clive Jacobs
Global outlook Jacobs said the Connecting Travel project was inspired by the growth of the travel and hospitality industries in the Middle East region and a desire to diversify and strengthen the business following the Covid-19 pandemic. He said: “Throughout my
business career I have been a firm believer in a global outlook. I took Holiday Autos from a UK business to one operating in more than 30 markets, and in the decade since Jacobs Media Group was created with the acquisition of Travel Weekly, we have expanded to become the global voice for the travel and hospitality industries with a presence in 26 countries across five continents. “Our market-leading brands inform, support and connect the industries and markets they serve, and
we identified an opportunity to bring that established and trusted template to a region that is the crossroads between East and West and will only grow in significance in the years ahead.” Jacobs said the initial response
from industry leaders across the Middle East had been incredibly positive and added that the reach of the Jacobs Media Group portfolio offered a range of opportunities within the region and key source markets. He said the timing of the
launch was also key as brands and destinations looked to recover from the impact of the Covid-19 pandemic with ambitious travel and tourism strategies. “Throughout the crisis, I have been
convinced that we needed to meet our challenges head-on, to support the travel and hospitality industries and to identify ways in which we could emerge a stronger and more resilient business,” he explained. “That approach is one I have seen
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