NEWS CONFERENCE PREVIEW cruise
Clia Asia River Cruise Forum: Association to host event in Vietnam next week. Amie Keeley reports
ASIA RIVER CRUISE & DESTINATION FORUM VIETNAM & CAMBODIA
Forum location Ho Chi Minh City; inset: read a full preview of the conference in our Cruise supplement, included with this week’s Travel Weekly
On top forum Find out what to expect from the first Clia Asia Forum in Vietnam
Rising tide See which top-selling rivers are driving growth in Asia cruising
City shores What’s worth doing in Asia’s
most exciting ports of call
ASIA RIVER CRUISE & DESTINATION FORUM VIETNAM & CAMBODIA
April 2018
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Clia’s Hawke says ‘money to be made’ on Asia rivers
Agents will learn how to capitalise on a growing and lucrative market at this month’s Asia River Cruise & Destination Forum in Vietnam.
Two hundred delegates will
travel to Ho Chi Minh City for the first international conference of its kind in the country on April 10-12. Giles Hawke, chief executive of
Cosmos and Avalon Waterways and deputy chairman of Clia UK & Ireland, will address delegates on the second day of the event. He said there was “money
to be made” in Asian river cruising and agents attending the conference should seize the opportunity to arm themselves with as much knowledge as possible. “Although
volumes are relatively small, the market is lucrative because the average selling price is high,” he said. “A river cruise in Asia is
around £4,000-£5,000 per person so there’s quite a lot of money to be made. “It’s also a growing market and
we’re seeing more rivers opening up. The Mekong and Ganges are particularly popular.” Hawke said the conference
would also have a big focus on the destination. “This is as much about seeing
the destination as the cruise experience,” he said. “People want
experiences, they want to do things, and Asia offers something completely different culturally. “It’s a great way to see Asia and see something authentic on the excursions and come back to luxury at the end of the day.” Hawke, who will
Hawke: ‘It’s a lucrative market’
12
travelweekly.co.uk 5 April 2018
be experiencing an Asian river cruise
for the first time himself during the conference, said the majority of Avalon customers booking Asia were repeat passengers who had sailed European itineraries. However, he said the line was
also attracting new customers who wanted onboard luxury with an “authentic” and more intrepid holiday experience. After the conference, agents will
experience the product first hand by going on a three or four-day sailing on the Mekong on board one of six vessels. “We’ve held the conference
in Amsterdam for a number of years so this is something really different for agents,” Hawke said. “Clia recognises that Asia is
a growth area so this is a great opportunity to get people out there and see it for themselves. “This, and hearing from experts,
will really help their knowledge on the product. Agency owners will get ideas on how to market this sector, while for frontline staff, being armed with that knowledge and showing they are experts will help them close that sale.”
Conference timetable
TUESDAY, APRIL 10 13.00: Lunch and registration 14.00: Opening session 14.30: Sponsor speed training Evening: Rooftop reception at Caravelle, courtesy of Scenic WEDNESDAY, APRIL 11 10.30: Conference moderated by Andy Harmer, director, Clia UK & Ireland and Lucy Huxley, editor-in-chief, Travel Weekly Speakers: Giles Hawke, Clia; Luke Nguyen, APT; Andre Dreyer, Pandaw; Raj Singh, Exotic Heritage Group 12.00: Asia river cruise quiz 12.45: Lunch 13.30: Trade fair 14.45: Conference Speakers: Kristin Karst, AmaWaterways, Peter Kollar, Clia Australia; Andy Harmer, Clia 16.35: Close 18.30: Evening courtesy of APT and Luke Nguyen at Vietnam House, Ho Chi Minh City THURSDAY, APRIL 12 Agents embark on Mekong sailings on either AmaDara (AmaWaterways), Indochine II (CroisiEurope), La Marguerite (APT), Tonle Pandaw or Mekong Pandaw (both Pandaw) or Avalon Siem Reap (Avalon Waterways)
cruiseexperts.org
PICTURE: SHUTTERSTOCK
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