BUSINESS NEWS


Two out of three UK consumers say they will take an overseas holiday by next April


One in four plan holiday abroad by end of year


Research shows rise in demand but consumers remain cautious. Ian Taylor reports Two-thirds of respondents (65%)


Demand for peak summer holidays abroad is returning with the opening of quarantine-free travel imminent, but latest consumer research suggests it is well below the level of a normal year. One in nine UK adults (11%) intend


to take an overseas holiday by the end of September and about one in five (18%) to book a trip by the summer’s end, according to BVA-BDRC research, with nearly one in four (23%) intending to take a holiday by December. But the survey of 1,750-plus adults on June 16-18 found almost three


34 2 JULY 2020


times as many (66%) said they would take an overseas holiday by next April. The average lead time for booking


an overseas holiday was just over six months in the latest survey, down from almost eight months in mid-May after UK quarantine measures were announced. About one in six adults (16%) said


they would book a flight by the end of September. However, the researchers noted “growing uncertainty about when to book”, reflecting uncertainty about where quarantine restrictions will apply.


said they “would not consider” flying with 14-day quarantine restrictions in place. However, 22% said quarantine would not deter them from flying “as long as it is safe”. A majority expressed support for


the government’s quarantine measures – 60% agreeing it was “a good idea” – and only 25% opposed restrictions even on travel within the EU. A similar minority (28%) supported


Continued on page 32 travelweekly.co.uk


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