The first digital radio station for the travel trade is due to hit the air later this month, following the success of a station for cabin crew launched during lockdown
T
he countdown has begun to the launch of a new digital radio station dedicated to the travel
trade, which is due to go live on air on Monday, October 19.
Travel.Radio will feature
24-hour music, chat, interviews and competitions, and has its roots in CCFM On Air, the first global radio station for cabin crew, airline colleagues and aviation enthusiasts, which launched in May. Travel Weekly is an official partner
of the station and will provide daily industry news content every weekday. Deborah Henley, chief executive
of the new venture, said CCFM On Air had appealed to listeners from around the world during the Covid-19 lockdown, who tuned in online, on mobile devices and smart speakers. However, she said it had become apparent from the growing interest
12 1 OCTOBER 2020 Alongside Henley,
Travel.Radio’s
from other parts of the industry that there was a gap in the market for a dedicated travel trade station. Henley, who boasts 35 years’
cabin crew experience, said: “From the beginning, we knew we had hit on a winning idea. Originally intended for cabin crew with a common interest in coming together, it grew much bigger than that. We soon attracted the attention of many other people, not just in aviation but from the travel industry in general.
“A lot of that was to do with the
quality of our production, the fanbase of our presenters and the originality of the radio station. We provide round-the-clock programming seven days a week, and our success is due to the fact our listeners have a vested interest in what we have to say.” Although
Travel.Radio is a new
standalone station, elements of CCFM On Air will be incorporated into its programming, including a daily three-hour show for cabin crew.
management team includes Del Willden, a former purser who gave up flying to work full-time in radio and as an actor; Leo Jones, who worked in aviation for 20 years and starred in the easyJet docusoap Airline; Sue Redmond, an independent PR specialist in the aviation, travel and hospitality sectors; and Melissa Tilling, former Funway Holidays managing director and currently chief executive of Charitable Travel. Commercial director Tilling
said: “I started off as a fan tuning into CCFM On Air and I really liked what I heard, both the music and the content. It had so much potential to expand. I loved the passion and the commitment they had supporting cabin crew and their aviation colleagues in hard times. “As the travel industry begins a
massive recovery journey post-Covid,
travelweekly.co.uk
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