More online www.thecaterer.com The wealthy look for wellness


in their hotel choice, says PoB High-net-worth individuals said spas and wellness facilities were very important when booking hotels


P&O Cruises to be headline sponsor for 2024 Cateys


P&O Cruises has further strengthened its relationship with the Cateys by confirming its head- line sponsorship of the awards. P&O Cruises, which is part of


Carnival Corporation & PLC, has chosen to partner with The Caterer to align its business more closely with the event that is considered the Oscars of the hospitality industry, and further demon- strate its commitment to excel- lence in travel and hospitality. The Cateys, taking place at JW


Marriott Grosvenor House in July 2024, will shine a spotlight on the highest achievers and most inspirational performers in the industry. Like the Cateys, which recog-


The Atlantic on Jersey is one of PoB’s 54 hotels with a wellness centre, offering spa treatments to guests By Jungmin Seo


Affluent guests are increasingly likely to book a hotel based on the availability of wellness facilities such as a spa or yoga classes, according to a survey by PoB Hotels. Half of respondents said well-


ness facilities were “somewhat or very important” to them when booking a hotel. Almost one in four (24%) emerging and high-net-worth (HNW) individuals, defined as people with investible assets worth more than £500,000, said these services were “very important”. The findings were published


in PoB’s first white paper, which was based on a survey of 3,100 people, including 200 affluent and HNW individuals, by wealth insights brand Altiant in September. A further 2,900 UK respondents were sampled from PoB’s database. Kalindi Juneja, chief execu-


spa break any more,” she said. “Wellness is also quite per- sonal. We’ve got hotels that do forest bathing, yoga mats in bedrooms or that take people foraging. At some properties it’s eating or drinking a particu- lar dish, at another it is having a particular treatment. Wellness can be achieved with whatever space you have.” Roughly 70% of PoB’s 54 hotels have a spa. “A key element that people


are hoping for out of a UK break is that even when they are going for one night, they want to be able to switch off immedi- ately,” Juneja added. “It’s been challenging for hotel-


iers over the last couple of years to staff the spas, but we’re in a much better place now across the board and the demand for wellness and treatments has


tive officer of PoB, told The Caterer the broader definition


of wellness in recent years had opened up more opportuni- ties for hotels to diversify their guest experiences. “I don’t think it’s [ just] a


www.thecaterer.com


“I don’t think it’s [just] a spa break


any more” Kalindi Juneja


remained really high.” Juneja said spas also offered


its member hotels such as Lucknam Park and Calcot Spa a chance to attract local clientele through external membership programmes. “It’s a key element for a hotel, particularly during quieter peri- ods,” she added. The report found demand for staycations remained strong, with 97% of respondents planning to take at least one UK holiday in the next year, while 54% said they were taking three or more. The south-west of England


was the region of choice for travellers in 2024, with 59% planning trips to the area, fol- lowed by the north-east of Eng- land (46%) and Scotland (45%). Some 82% of respondents


said they chose where to book based on the food and drink options. Pride of Britain Hotels relaunched as PoB Hotels in February this year. The con- sortium was founded in 1982 to offer properties marketing support in return for an annual membership fee.


jungmin.seo@thecaterer.com 10 November 2023 | The Caterer | 7


nises talent across the hospital- ity sector, P&O Cruises has long held partnerships with inspira- tional chefs including Marco Pierre White, José Pizarro and Shivi Ramoutar as well as wine expert Olly Smith. Carnival UK & P&O Cruises president Paul Ludlow said: “We are delighted to be headline sponsors of the flagship awards in the hospitality industry. “Recognising excellence across hospitality fits perfectly with our pursuit of delivering industry-


and sector-leading experiences.” The Caterer editor James


Stagg added: “I’m delighted to welcome P&O Cruises on- board as headline sponsor of the 2024 Cateys. With a focus on food and beverage excel- lence it is the perfect partner to join us in hosting the most rec- ognised and respected awards in the UK hospitality industry.”


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