POWTECH LIVE | SUSTAINABILITY IN ACTION THE MARKET IN FIGURES


savings of around 80 per cent. One aspect which impressed DGNB judges was the proportion of daylight contributing to the overall lighting. Hall 3C has two fully glazed sides with a total glass surface of 3,000m2, and is otherwise lit by energy-efficient LED lamps. During trade fairs, modern building management technology is ever-present, continually monitoring and optimising energy consumption. Employees are offered discounted public transport, furthering their sustainability credentials: the U1 line stops nearby. The venue also strives for sustainability through responsible procurement and operations, and its caterer, Lehrieder, is Green Globe certified. Interestingly, the return to physical events may well mark a revival for the events industry as a whole. But it’s already predicted to have benefits for their virtual equivalents. According to the monitoring organisation, Allied Market Research, the global virtual event market accounted for $57.71 billion in 2019, and is estimated to reach $701.39 billion by 2028, growing at an annual rate of 12.6 per cent from 2021 to 2028. The rise in


the trend of work-from-home, a surge in the globalisation of businesses, the low operational cost involved in organising them, and an increase in sponsorship have boosted the growth of the market globally and it’s expected that technological advancements will open new opportunities for the market players in coming years. It also suggests that the adoption of virtual events as a go-to communication platform as the many work from home has proven to be “beneficial for the market growth”.


POWTECH 2022 | EXPO | CLICK ON ICON


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