If next year does see a return to physical fairs, it will mark a welcome return to one of the world’s leading and best-equipped venues in a country with a reputation for the quality of both the events it hosts and the surroundings created for them
POWTECH 2022 | A RETURN TO A MODERN MECCA
GERMANY HAS NOW BECOME SOMETHING OF A MECCA FOR THE TRADE FAIR INDUSTRY thanks, in part, to the fact that it has four of the world’s 10 largest venues - more than any other country - and the quality of each of those venues is second to none.
according to the figures produced by the Global Association of the Exhibition Industry based in Paris. In Germany alone, the research organisation, the Ifo Institute in Munich, estimated that in the same period they generated €8.6 billion, as well as additional benefits for hotels, restaurants, airlines and various service providers. The Nuremberg Conference Centre, apart from being a prime venue, is widely seen as a beacon of sustainability, something proudly promoted by NürnbergMesse, the company behind the venue. NürnbergMesse is one of the 15 largest exhibition
companies in the world,
hosting events in fields that range from building and construction to electronics and security, process technology, retail and consumer goods. Its exhibition hall 3A was the first in the world to be awarded platinum certification by the
Such gatherings have played a vital role in the country’s economic fortunes since the Middle Ages. In fact, the first Hannover Fair, a 1947 showcase for machine tools and other industrial goods, was seen as something of a turning point in Germany’s post-war economic revival, attracting more than 700,000 visitors from around the world. Globally, they are now seen as a key driver
of economic growth, being responsible for an estimated 1.3 million jobs and generating revenues of more than €115 billion in 2018,
German Sustainable Building Council (DGNB). Shortly afterwards, Hall 3C, achieved an impressive total compliance score of 90.5 per cent. Both were designed by the London-based Zaha Hadid Architects, and according to the DGNB, there is no other exhibition hall anywhere in the world which reaches comparable standards.
AWARD-WINNING ECO CREDENTIALS Sustainable materials such as FSC and PEFC-certified timber were used wherever possible, and the use of low-emission, halogen-free materials with low SVHC concentrations is a contributor to the hall’s exceptional air quality. The hall’s mechanical ventilation system has highly efficient heat recovery elements with rotary heat exchangers, achieving energy
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