12 INDUSTRY NEWS
Industry survey fi nds lack of awareness key barrier to net zero innovation
The Hill Group reinforces BTR expansion with appointment of Tom Starkey
A recent industry survey on construction specifi cation has discovered that lack of awareness of innovative products was the second biggest barrier to the implementing the changes needed to reach ero, with cost at number one. uturebuild, which positions itself as the leading platform for innovation in the built environment, has invested in industry-wide research to discover the key challenges and issues in the specifi cation process in the contet of net ero aims. ntitled ‘mpacting the pecifi cation Process,’ the report eamines the factors shaping the ’s path to carbon neutrality, highlights opportunities that will infl uence the industry’s future, and provides an analysis of the critical trends driving the shift towards sustainable and net ero construction, commented uturebuild. he wide-ranging list of survey respondents ranged from multidisciplinary consultants and building surveyors, housebuilders, developers and contractors, to government, trade associations, project managers, manufacturers, and engineering fi rms. he fi ndings highlight a strong demand for innovative, low-carbon solutions, said uturebuild, but also underscore signifi cant barriers, particularly related to cost.
he majority of respondents agreed on the importance of decarbonisation, and epressed enthusiasm for products which directly contributed to decarbonisation. owever, cost was cited as the number one barrier for specifying innovative lower carbon products by of respondents
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followed by ‘lack of awareness’ at number two .
he report delved into specifi c challenges around sustainability for specifi ers, including the need for improved training, education, and access to relevant information around iodiversity et ain. espondents also identifi ed the opportunities and challenges in incorporating ‘biomaterials’ in projects, with the primary barrier among respondents again being a lack of knowledge and understanding on applications. esistance to change and the absence of third-party verifi cation also emerged as key issues.
nother prominent takeaway from the report was the need for closer collaboration between the industry and overnment. ore than of respondents believed that policy reforms were essential for overcoming current industry challenges. he transition to a circular economy was deemed essential by respondents, who called for national take-back programs and circular hubs to enhance material reuse and recyclability. artin urn, event director at uturebuild, emphasised the importance of collaboration and innovation in addressing these challenges t uturebuild, we are dedicated to driving sustainable change by euipping the supply chain with the insights and tools to innovate.
he report produced by uturebuild aligns with the event’s aims, he said, by delivering actionable data to help manufacturers position their solutions and sustainability credentials to decision-makers.
ousebuilder he ill roup has appointed om tarkey as its new build to rent and commercial asset manager, the company’s fi rst role dedicated to uild to ent . n this newly created position, om will help shape ill’s strategy and oversee the company’s epansion into the sector. rawing upon its reputation as a partner of choice, ill is perfectly placed to ensure the delivery of high-uality rental homes within thriving new communities, said the fi rm. orming part of ill’s fi ve-year business plan and growth strategy, the housebuilder is eploring new opportunities to work with potential investors and partners on forward funding, forward commit and joint venture bases.
aving started his career as a land
buyer, fi rst at aylor Wimpey and later at erkeley roup, tarkey has most recently worked as a senior acuisitions manager at . n his former role, he played a signifi cant role in the business’ development and progression, with a focus on the company’s and commercial portfolios, said ill. nstrumental in supporting to break into new regions, he delivered fl agship deals in ondon, irmingham and ath, showcasing his epertise in navigating these major markets.
ndy ill , founder and group chief eecutive of he ill roup commented om’s detailed understanding of the market will prove invaluable as we strive to deliver on our ambitious plans and develop our offering. We are delighted to welcome om to our team and ecited to see this area of the roup evolve under his leadership and epertise.
ill’s eisting pipeline includes upcoming projects in oventry, Wembley, and tevenage.
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