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PROJECT REPORT: MIXED USE SCHEMES


The integration of green roofs on the cascading terraces extends this environmental ethos. These surfaces not only add natural benefi ts, supporting biodiversity, they also enhance insulation to help reduce heat gain. The architects comment that the focus on “modest yet impactful design decisions ensures that Pixel embodies sustainability not through high-tech solutions, but through thoughtful, passive strategies.”


Mixed community


The 525 apartments range from compact studios to expansive three-bedroom units. By blending affordable and premium residences within the same development, the project encourages and supports a degree of diversity among the residents. The central plaza provides an equalised desirability to the scheme: ground-level apartments enjoy the same vibrant and attractive surroundings as their higher-tier counterparts.


“The plaza is the beating heart of Pixel,” says van Rijs. “It’s a space where residents from all backgrounds, be it expats or locals, families or individuals, can come together to socialise, relax, and enjoy their environment. That sense of belonging is critical to the project’s success.” By fostering social integration, the project cultivates a sense of belonging which the architects claim “transcends conventional residential models.” The development “actively promotes interaction across generations, backgrounds, and social groups, reinforcing its identity as a place where community thrives.”


It is clear that Pixel offers a great deal more than the mainstream residential development to date in the local context; MVRDV goes as far to say that it is “a testament to the power of architecture to shape vibrant communities.” The architects conclude: “By embracing innovative design, thoughtful materiality, and sustainable principles, we created a space that redefi nes the concept of urban living in the Emirates.” “Pixel refl ects a vision for a more human- centred city,” says Jacob van Rijs. “It’s a reminder that architecture should connect people – not just to their homes, but to each other.” With its harmonious blend of social connectivity, environmental awareness, and aesthetic innovation, this project could be a shining example of what the future of urban development in UAE could look like. 


WWW.ARCHITECTSDATAFILE.CO.UK ADF APRIL 2025


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