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PROJECT REPORT: MIXED USE SCHEMES
CLAD IN CONTRASTS
Facades within the plaza have pastel-coloured tiles in 14 subtle hues, providing a contrast to the building’s rough concrete external fi nish
The facades disintegrate into individual ‘pixels,’ forming terraces and bay windows that spill into the public space
The fragmented nature of the towers gives the impression that the development is “organically grown, rather than imposed,” say the architects. This design move “enhances the visual dynamism of the space, helping to make the new building a more inviting and accessible landmark within the district.” The breaking down of the exterior form into disaggregated sections not only provides the project’s distinctive identity, but also promotes interaction between residents and visitors in the plaza below, says MVRDV.
Material palette
The material palette employed in Pixel refl ects a “balance of modesty and identity,” say the architects. Inspired by Abu Dhabi’s pearl-diving heritage, MVRDV employed a “symbolic interpretation of an oyster – robust and durable exteriors enclosing a softer, vibrant interior.” The outer facades are clad in textured concrete panels, designed by artist Nicole Martens, featuring patterns that resemble oyster shells. This “bold yet understated motif” gives the complex a distinctive presence in the city’s skyline. Within the plaza, pastel-coloured tiles
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are interspersed with glazing on facades, providing shading to interiors. The tiles, rendered in 14 subtle hues, provide a contrast to the building’s rough concrete exterior, and a further visual disaggregation, “evoking the delicate iridescence of a pearl.” The contrast also helps to provide residents with a sense of transition between public and private spaces.
Each tower is further distinguished by a unique interior colour palette to enhance wayfi nding and give each building its own identity while reinforcing the project’s broader narrative of individuality and community integration.
Sustainability Pixel’s layout and design take climate- conscious principles into account. The strategic positioning of the towers provides shade while encouraging cooling breezes through the development. This passive cooling strategy reduces energy consumption and enhances comfort during Abu Dhabi’s hotter months. Additionally, water features and green landscaping throughout the plaza contribute to the microclimate’s cooling effect, further promoting outdoor activities.
ADF APRIL 2025
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