Opportunities and strategic benefits Despite these challenges, DPPs present significant opportunities. They can empower consumers by providing transparent information on sustainability and performance, fostering trust and brand differentiation. Verified digital identities can help combat counterfeit products, a persistent issue in the lubricant market. Furthermore, by offering data on recyclability and material recovery, DPPs can streamline processes for recyclers and repairers, supporting the transition to a circular economy.


For lubricants, passports could support DIY oil changes by offering compatibility and disposal guidance and help OEMs meet sustainability targets by tracking environmental performance.


Industry readiness: What companies should do now


Although lubricants are not in the first implementation wave, companies should begin preparing by mapping data flows to identify what information is already available and where gaps exist. They should engage in standardisation efforts by participating in industry forums to shape common data models. Investment in digital


infrastructure will be essential to develop systems for data collection, verification, and integration with EU portals.


Finally, training teams to build internal expertise on regulatory requirements and digital compliance will ensure readiness for future mandates.


Conclusion The introduction of Digital Product Passports represents a transformative step toward a transparent, circular economy. By embedding sustainability and compliance data into a digital identity, DPPs will reshape how products are designed, marketed, and managed throughout their lifecycle. While challenges persist, particularly for sectors like lubricants, the regulatory trajectory is clear. Companies that act now to prepare for DPP implementation will gain a competitive advantage in an increasingly sustainability-driven market.


lubrizol.com


LUBE MAGAZINE NO.190 DECEMBER 2025


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