search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
SUPPORTED BY


DESCRIPTION


  


THE SHORTLIST


   PUFFIN


  WREN & ROOK


    


ELLIOTT & THOMPSON, SIMON & SCHUSTER


  


HODDER CHILDRENS GROUP


   PUFFIN


BOOK OF THE YEAR  & NON-FICTION


G


leaming with “characteristic humour and energy”, the latest book from the exceptional and long-lasting partnership between Julia Donaldson and Axel Scheffler did not disappoint fans—or the judges in this category.


The timely themes of inclusivity and acceptance were catapulted to new


heights by Scheffler’s vibrant and energetic illustrations. The judges felt the book tackled everyday issues in a clever and accessible way which would enable parents to open up a dialogue with their young children. The duo produced a book which was “topical”, “sensitive”, and “timeless”, the judges said. The high-profile duo got a big marketing push from Alison Green Books and


WINNER 


   ALISON GREEN BOOKS


Scholastic, right from the acquisition. Under the “reading is better together” banner, the marketing celebrated not just the importance of shared reading, but tied the campaign to the themes of inclusivity within the book. Retailer support from Waterstones and W H Smith was paired with a print-advertising campaign which boasted Scheffler’s illustrations and bold colours. The judges of this category thought the marketing was “smart” and “impressive”. Not only is the book timeless, but it seems to carry the same cultural significance across the globe: it has been sold into 14 languages to date.


33


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48