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SPONSOR


DESCRIPTION


 


  


THE SHORTLIST


WINNER   


 


 


 


  


W


hen Moon Lane last won this award, in 2017, it was as a single shop in Herne Hill in south London. Three years on it has opened two more


stores, established a major events programme and grown sales substantially. It has also developed a powerful social mission to support children’s literacy and diversity in the communi- ties it serves. From its second shop in Lewisham—where


three-quarters of school pupils are from BAME backgrounds, and 50% have never been in a bookshop—it has built Moon Lane Ink, a Community Interest Company that works ceaselessly to get books into the hands of kids who wouldn’t otherwise encounter them. Activity in 2019, supported by a round of fundraising, included two free Festivals of Fun, reaching 2,600 children; well over 100 in-school author events; the launch of book awards


13


judged by local primary schools; and phenomenal work around World Book Day that saw it redeem nearly 5,000 tokens. Moon Lane also ran internships to get more


people from under-represented groups into bookselling—paying the London Living Wage—and helped another diversity-focused bookshop, Round Table Books in Brixton, to get up and running. This is a retailer that does much more than sell: it dismantles barriers to reading. And with a new store opened late last year in Ramsgate in Kent, it is clear that its work isn’t done yet. “Moon Lane is an exceptional business that


is firing on all cylinders: well established and totally confident about what it is doing,” said the judges. “It’s public spirited, generous and keen to help the community and the cause of children’s reading in whatever way it can… Moon Lane is setting incredible standards for the rest of the industry to aspire to.”


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